Content providers have yet another option when it comes to marketing their products on mobile. Wire2Air, a mobile platform and solutions provider, has joined the marketing party with its new TxtImpact.com offering.

Targeting brands, agencies and small businesses, TxtImpact gives them a place to create and monitor their integrated SMS and WAP-based campaigns.

The site provides tools for creating text alerts, polls, trivia, info-on-demand, ringtone downloads and mobile Web sites. After building their campaign, marketers can use the site's reporting and analytics tools to measure its effectiveness.

Fees for TxtImpact's build-it-yourself campaigns start at $99 a month for the basics. There's also a pay-as-you-go option based on per-message pricing with no monthly fee.