Experian Marketing Services, the marketing arm of IS giant Experian, has partnered with mobile voice and marketing solutions provider SmartReply. The relationship means that, for the first time, Experian customers can add mobile and voice marketing to their multichannel campaigns.

SmartReply's services include SMS, MMS, turnkey voice messaging and IVR. Marketers can add any or all of these functions to their direct mail, e-mail and online marketing strategies.

According to Experian, the integration, together with Experian's analytical and database marketing services, enable its clients to more effectively identify, target, reach and measure campaign results across a growing range of both traditional and emerging channels.