In its latest mobile push, Bank of America is targeting college students with a campaign called "Morris on Campus, Life According to an Upperclassman." In addition to providing tips to help students adjust to campus life, including learning how to manage their money, Morris will be their introduction to BoA's new Student Package of banking products, Mobile Marketer reports.

Among the student-oriented features is the ability to sign up for a variety of text alerts, including one for when their balance falls below a predetermined limit. The suite also includes free online and mobile banking for students 18 and older, allowing them to check balances, get text and e-mail alerts, transfer funds and pay bills online or from their phone.

Now, if they could only find their phone's cash-dispensing slot.

(Image courtesy Mobile Marketer)