Seems like whenever I blink there is another company entering the ever more crowded mobile marketing and advertising enablement and services space. Now this is not to say that these companies have the same roots (mobile specialist or online roots) are focused on solving the same problems on the same platforms in the same markets. So, it is very likely that there is room for some of these companies to bring something new to the table and grab some of the limited, but growing mobile marketing dollars. However, it just seems that there is a lot of noise out there. I have to be frank, I don't know many of these companies and some of them most definitely deserve a look. Among those that are new to me and that I am watching include VideoEgg, which has roots in the interactive online space and recently extended its Ad Frames, performance-based video solution to mobile, and specifically the iPhone.

Although really early for Android, we are starting to see apps with ads. Imeem mobile, touted as the eighth most popular app in the very nascent Google Android Market, today started to introduce ad overlays for Kia within its streaming radio app. The app is a personalized streaming radio service that gives users the option to purchase songs currently playing from the Amazon MP3 store. The ad mechanics for the new Kia Soul sports utility vehicle include like the web, the ability to close it and/or click through that brings the consumer to a Kia Motors landing page.

Now, even though the imeem app is among the most popular within the Google Android Market, the potential audience for Kia is quite limited. Despite this, we know that the automotive industry is willing to experiment in mobile, so it makes sense that Kia is participating. I suspect that to make the advertising more compelling, particularly for Kia, will be integration with location elements.

Zvents, a local search engine and paid listings ad network, has hooked up with mobile publishing services provider Verve Wireless to easily add mobile functionality to their local search and events listings. For Verve, the partnership means that its local media partners can add Zvents' local events and entertainment database to their sites to provide their visitors with even more localized content.

On its own, Zvents powers the local search and paid events listings for hundreds of Web sites including mtvU, MSN, NBC, LA.com and Boston.com. Its network already includes a number of media outfits that also partner with Verve, including McClatchy Interactive, Freedom Communications and the New York Times Regional Media Group, making the Zvents/Verve relationship a pretty smart idea.

Quattro Wireless is growing its presence north of the border in a major way. The mobile ad network has scored Canadian broadcaster CTV as a customer, and already has one mobile Web site, for the company's TSN sports network, live and kicking.

TSN Mobile takes the best content from TSN.ca and combines it with mobile-specific programming to create a full-blown mobile sports channel, according to Quattro Wireless VP of business development Lars Albright.

CTV is using Quattro's full suite of services, including site building, the advertising platform, ad sales and analytics and tracking functionality. Quattro's mobile Web technology can take wired Web content, dynamically configure it for mobile viewing and deliver the best version for any type of Web-enabled phone.

According to Albright, TSN only launched earlier this month and has already seen millions of impressions. It also got Cadillac as a premier advertiser. TSN is only the first of a number of planned mobile sites Quattro is deploying for CTV. Future sites include Much Music, MTV Canada and CTV's news site, although no formal deployment schedule has been set.

Following last week's report that Sky is bringing its mobile ad business in-house comes an announcement from Ad Infuse that the UK broadcaster is developing its mobile advertising models on the Ad Infuse's adInMotion platform.

Ad Infuse first ran a mobile campaign for Sky over the summer.
Sky operates a number of mobile video sites, including Sky Sports, 24-7 Football and Sky News. Ad Infuse will enable display ads across all Sky channels and its mobile ad network partner sites for users of any device.

AdInMotion targets ads by content type, context, time of day, location and in-network browsing behavior.

Sky started its major mobile advertising push back in August, when it hired Tim Hussain away from AOL to be its head of mobile advertising.

Mobile media start-up Snakk Media isn't even officially launching into beta until Monday, but it's already munching on an impressive partnership.

Target has hooked up with the newbie to promote its exclusive deal for Christina Aguilera's new best-of release, Keeps Getting Better: A Decade of Hits, AdWeek reports.

Snakk Media will market the CD on its mobile-friendly partner blogs, through banner ads at the top and bottom on the page. The first blog that will boast a Target ad is pop culture site 310.tv.

Mywaves, which hosts a free, ad-supported mobile video service, has added Bollywood content to its catalog. Through a partnership with Mukta Arts, mywaves will be delivering trailers, behind-the-scenes stuff, music videos and outtakes of many of the studio's films.

Mukta is also using mywaves to launch a mobile marketing campaign in support of its upcoming release Yuvvraaj. The campaign uses mywaves' click-to-download ad unit to offer free Yuvvraaj mobile wallpapers.

Each of the featured Mukta Arts movies will have its own channel. No word on when or if the new partners will offer full-length flicks through the mobile service.

O2 UK has expanded its partnership with Live Nation in a deal that gives its subscribers "priority access" to events held at 11 Live Nation/Academy Music Group venues. The new arrangement also calls for those venues to be renamed to O2 Academies as of January 1, NMA reports.

The new O2-branded venues will start using mobile ticketing and near field communications, and will give concertgoers the opportunity to download music directly to their phones.

O2 subscribers will also get the chance to purchase tickets to some 4,000 events a year up to 48 hours before they're available elsewhere. It also sets O2 up to offer advertisers access to a highly targeted mobile audience for cross-marketing opportunities.

Go2 Media has chosen Ringleader Digital to provide the mobile ad server for its mobile content network. With sites for movies, dining, sporting news, travel and other many other topics, go2 claims to operate one of the largest mobile local search and information networks in the US, making it a rich environment for advertisers.

Ringleader Digital's mobile campaign management platform automates ad campaign distribution to most any mobile publisher. It also gives advertisers real-time campaign management visibility and centralized reporting across sites and networks.

Tribune Media Services (TMS), the content licensing division of Tribune Company, has hooked up with Vibes Media to mobilize its editorial content and market it to third-parties. Vibes has converted all sorts of TMS editorial content from such folks as Garrison Keillor, Dave Barry, Arianna Huffington, Henry Kissinger and Wolfgang Puck among many others, into mobile-ready formats, and will continue to do so as new content becomes available.

The companies plan to market the content to mobile operators and other service providers who can then offer it to their subscribers in various ways, including SMS alerts. They'll also offer daily alerts, jokes, horoscopes and quotes and original Vibes-created content.

U.S. Cellular is one of the first to take advantage of the new service. This month, it will launch a number of daily and weekly SMS alerts featuring the TMS catalog.