London's Daily Mail newspaper is offering the incentive to readers who’ve signed up for its MailTxt low-cost text messaging service. Now, folks who've signed up for the service can send 50 free texts to anyone, anywhere in the world on any mobile network, BrandRepublic reports.

Rather than use a carrier's network, the free MailTxt service connects the phone to the Internet to send the message, so the sender only gets charged a nominal connection fee by the carrier and doesn't have to pay the regular SMS fee.

Subscribers can earn credits whenever they send or receive messages, and then use those credits towards sending messages to non-subscribers. They can also get alerts with Daily Mail headlines and enter into weekly polls.