SnapTell, the company that powers interactive ads for such magazines as Men's Health, ESPN and Rolling Stone, has added a whole new audience segment with its latest partner publication.

The upcoming winter issue of Martha Stewart Weddings will be the first women's magazine to feature "active" ads using SnapTell's Snap.Send.Get solution.

Unlike what consumers have come to expect from interactive print ads, with SnapTell there's no keyword to remember. Instead, you "snap" a picture of the ad, "send" it to SnapTell and "get" an instant reply with info from the advertiser. SnapTell works with any camera phone and doesn't make you download any software.

Future brides have to wait until the issue hits the newsstands on December 29. If they want to play with snappable ads in the meantime, SnapTell has enabled all the ads in the September issue of ESPN magazine.