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Why Facebook Moms Are A Hot Market To Target - Posted April 18, 2012
Mothers are more active on Facebook and more receptive to marketing messages posted there than women who don't have kids.
According to a study by Performics, moms are 75 percent likelier than other women to trust information that companies post on social media and 45 percent more likely to base purchasing decisions... [AllFacebook]
Calling All Moms: Get The Heck Off Facebook! - Posted May 11, 2011
Facebook is a great tool for staying in touch with friends, sharing pictures and videos, playing games and more, but many of us spend way too much time on the social site, stalking the walls of our long lost junior high friends and playing Farmville when we could be doing something... [SocialTimes.com]
10 Videos To Celebrate Mom This Mothers Day - Posted May 8, 2011
Have you told your mom 'Happy Mothers Day' yet? Sent a card? Bought her flowers? If not, maybe one of these videos will suffice. We've put together a list of 10 of the best mother-related videos on YouTube, plus one fun customizable e-card that you can send... [SocialTimes.com]
Harvard Students Create Exclusive Luxury Deals Site for Moms - Posted April 8, 2011
A social commerce website founded at Harvard Business School called Poshling is set to launch this month on beta. A rather exclusive, member only social shopping platform, Poshling members can vote for discounts on designer maternity brands and adorable children's products. Moms now have something to do while getting their pedicures.... [SocialTimes.com]
Moms Prepare Before Heading to the Market - Posted September 30, 2010
MediaPost identifies two factors impacting moms' "traditional path-to-purchase" - the use of smartphones and the need to keep an eye on spending during the recession.
Printable coupons, loyalty cards, and mobile c... [PRNewser]
