Resumes |
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(8/1/2010)
Freelance writing, research and desktop publishing oriented resume focuses on Murry's ongoing professional practice.
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(5/20/2010)
Achievement-focused resume highlights Murry's extensive public relations experience
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(5/20/2010)
Journalism and Public Relations oriented resume focuses on Murry's extensive experiences on the media and corporate/agency sides.
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Case Studies, White Papers |
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(Marketing Operations, 8/17/2010)
Press release for new research report
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(Hewlett Packard / Agilent, 1/1/2010)
Basically, an advertorial to position HP/Agilent in the critical space of high speed production test for optical sensors. All of the forward-looking claims in the piece are coming true.
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(Google Knol, 9/1/2009)
Entrepreneurial solution using Google Knol to help boost rapid distribution of fresh science impacting the H1N1 pandemic. By sheer determination, a respected e-zine achieves publication and quality award in less than a week
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(ELC, 3/20/2000)
The instant formation of a hard charging trade association was threatened because 19 bosses were trying to run the show. The problem was handled by placing community interests first in a highly proactive traction program.
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(HP)
The largest corporate divestiture in history threatened harm to a reputation that had already taken hits. Here's how the spinout restored reputation.
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Website Content |
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(Industrial Press, Inc., 12/26/2011)
One of America's oldest publishers (founded 1883) goes Web 2 with a modern e-commerce design and thorough SEO-balanced content refresh. A novel "curation" site -- a specialized industry e-zine -- supplants blogs. Going forward, the site will embrace a number of business social networking tools inclu
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(8/1/2010)
Comprehensive strategic and tactical website content development in an SEO-competitive market. The client offers SaaS in a service-intensive environment. Automating client selection while offering a strong measure of personal service was the challenge. The importance of doing these functions correct
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(Fountaingrove Ranch, 8/5/2005)
Developed the full website including design and layout, then prepared 95% of content, much of it journalistically
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(Non Profit Organization, 5/1/2005)
Example of a blog-based (SixApart) website created and maintained by me for five years
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Journalism |
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(Google "Knol", 5/5/2009)
A million stolen words equates to 2,500 magazine pages, 800+ "Knols" or articles. Plagiarized by one person abetted by sock puppets. Outed via investigative journalism bolstered with metrics research by an international trio on three continents.
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(Scribd, 1/9/2009)
Deeply researched, illustrated personal health care article, desktop published; distributed via Scribd.com. UPDATE: Article awarded "HOT" after just 16 days. Earned "Top Pick" Knol and author awards for Google version. Both the Scribd and Knol versions continue to gain traction.
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(Google "Knol", 8/5/2008)
Written as a "Knol" for Google's new online encyclopedia. Earned "Top Pick" Knol and author awards
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(NY Times/Press Democrat, 12/1/2007)
Journalistic reports on real estate construction during 2007
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(Extension Media, 12/12/2004)
Editorial
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BLOG |
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(Industrial Press, 3/10/2012)
Via an automatic lash-up with curation site Modern Manufacturing Technology, Measure Twice, Cut Once delivers an important Blog for the client. It immediately began producing social networking benefits in terms of inbound clicks to an e-commerce enabled website.
As a WordPress blog, Measure Twice
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(Poles Apart Design, 11/16/2007)
Part 3 of my blog on small business publicity
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Press Releases |
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(Industrial Press, 2/8/2012)
Product publicity for one of the globe's most enduring reference works, updated
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(MO Partners, 9/13/2007)
Press release announcing a major study
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(Red Prime Technologies, 10/31/2006)
Technical press release showcases launch of a new category of equipment
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(OpenSourceLive.com, 8/21/2006)
Press release announces training practicum
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(M-Systems, 9/17/1997)
New category of flash memory
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Product Marketing Collateral |
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(undisclosed, 1/31/2008)
Detailed outline proposal for an important white paper, prepared for a leading vendor
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(OpenSourceLive)
An e-mail "blast" written to build attendance; results were excellent and the client has adapted the message to successive events.
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(Mariposa Technology)
Data sheet for hardware/software telecomm product
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PowerPoint |
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(Scribd, 3/10/2009)
Animated PowerPoint version of my Scribd.com article by the same title. The PowerPoint is more interesting even though the content is the same for the two versions.
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(All clients, 1/1/1999)
Nearly all outbound marketing programs need a thorough strategic audit to develop the tactics. Here's a simplified PowerPoint presentation of the flow. More than three dozen accounts have signed on after hearing this elevator speech process.
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Just For Fun |
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(HowToDoThings.com, 3/6/2009)
Procedural adds an important fourth part to my series as it nears 100,000 views.
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(Google Knol, 3/6/2009)
Procedural helps folks wanting to sell on Craigslist. Entered into How To for Dummies contest. Links to my four-part original series on the same topic at HowToDoThings.com, but is a fully original work.
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(Scribd, 2/8/2009)
Just for fun "iPaper" (Flash) conversion of my pictorial PowerPoint article. Earned "HOT" award just hours after posting at Scribd.com. This piece exploits the presentation strength of PowerPoint. The result is a dummy-proof procedural with a delicious payoff.
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(HowToDoThings.com, 8/1/2008)
Saving money can be fun
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(HowToDoThings.com, 11/6/2007)
Procedural steps through the title promise
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(HowToDoThings.com, 11/1/2007)
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Current Ghostwriting |
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(Google "Knol", 5/10/2010)
Semi-ghostwritten timely article on Twitter. I wrote the full manuscript but only signed the Foreword. Article is headed toward a fast quality badge. Would you like a ghost-written Knol of your own ?
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Content Curation & Editing |
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(Industrial Press, 1/25/2012)
MMT delivers real-time news in the manufacturing sector. Curation relies upon structured search engines to fill the news pipeline. Only 3 - 5% of the candidate stories make the cut.
As an Internet social networking site, MMT promotes client interests by automating the distribution of curated cont
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(Scoop.it, 5/31/2011)
There are figuratively tons of dental chaff on the Internet, making it very difficult for consumers to locate quality information about the important topic of dental implants. This library curates the best of the best from thousands of choices.
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(Scoop.it, 5/31/2011)
Google attracted volume quality content to Knol, tapping medical schools, scientific organizations and professionals in many fields to write authoritative articles. "The Best of Google Knol" curates the very best efforts on an ongoing basis.
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