O'Reilly Ducks Demo Decreases, Blames 'Fox-Hating Print Press' [TVNewser]
Bill O'Reilly says his show gained audience compared with last year but it actually lost viewers at 8 p.m. compared to April 2005. O'Reilly must be combining his 8 p.m. average with the repeats at 11 p.m. and 4 a.m. He compares different time slots and averages to make his points.

Webby Winners: Google, Flickr, MySpace, NPR, Cuban, Friedman [FishbowlNY]
Google maps, photo-sharing revolutionaries Flickr and community juggernaut MySpace topped the 10th annual Webby Awards winners. Dallas Mavericks owner/dot-comtrepreneur Mark Cuban, New York Times columnist Thomas Friedman and "co-inventor of the Internet" Robert Kahn also snagged honors.

James Frey's 'Imaginative Story of a Real Life'? [GalleyCat]
Back in March, we mentioned reports that My Friend Leonard was reclassified as fiction. Well, I've got the Riverhead trade paperback right here next to my laptop, and it does in fact say "literature" on the back cover — but, more interestingly, the front cover describes the book as "an imaginative story of a real life."

When Words Fail, Call in Bob Garfield [UnBeige]
If you haven't seen that Pirelli tires viral video starring John Malkovich and Naomi Campbell, make sure you drop what you're doing and watch it. If you'd ever wondered what $10 million looked like when it's taken out into a field and set ablaze, here's your chance.

MyHowie [FishbowlDC]
Howard Kurtz yesterday noted last week's firing of St. Petersburg Times' free-tabloid music critic Gina Vivinetto, who "blogged her way into oblivion" when she faked a malicious MySpace.com profile of a Florida county commissioner. But wait, what's this? Key in Howie's full name and you also retrieve a MySpace profile for "Howard," 52, residing in Chevy Chase, Maryland.

Blaine's Bubble is Burst, but ABC's Swollen with Pride [FishbowlLA]
David Blaine has left hospital after having spent a week under water. Well, at least ABC is happy: 18 million viewers is hardly fish-food.

Nondisclosure Agreements with Collaborators [MBToolBox]
We all know the value of a contract. However, there is one time where having too much of a business head can hurt you: collaboration. Mary J. Schirmer at Absolute Write talks about the wisdom and virtue of getting a writing collaborator to sign a nondisclosure agreement.