FishbowlDC reports on billionaire Phil Anschutz's Washington Examiner marketing campaign and plans to throw money at the publication until it beats the Washington Post:

The Examiner's real strength will come with the long-term synergy of papers in nearly seventy cities and a national Examiner newswire, complete with interchangable pages. For instance, a little unnoticed design change of late? The SF version relaunched with the same fonts, same design, same column widths, and same layout as the D.C. version. The long-term vision is for any page in any Examiner around the country to be instantly portable to any other Examiner paper.

And perhaps the truest sign of the Examiner's desire to make an in-your-face mark in journalism in D.C.? It'll be moving from its current home to Alexandria to 15th and K Streets NW in late summer or early fall. You might note that the Washington Post is a mere block up 15th from there.