The audience was atwitter last night at what was probably the coolest-ever ASME/MPA event. It was held at Jazz at Lincoln Center, for a sell-out crowd of what looked like 3,000 people in stadium-style seating. Keep in mind, this event was packed with not only the cool kids who are heading to Puerto Rico next month, but all those juicy advertising industry folks who the publishers are out to impress. It is Advertising Week in NY, after all.

continued...