Selling Rachael Ray To The Food Network
In our new series, "Hey, How'd You Do That?" we walk you through how those in the media industry navigated key professional junctures, achieved career-making coups, tackled spur-of-the-moment scenarios and made the decisions that furthered their work. In this edition, a fledgling publicist explains how she helped launch Rachael Ray's national TV career by booking her on The Today Show and drawing the attention of execs at the Food Network.
Hey, How'd Your PR Plan Introduce Rachael Ray to the Food Network?