Media News

Monday, Jun 25

mbTweets: 06.25.12


@mediabistro #mbchats How do you write a press release journalists will actually read?

@dspiegelCNN No misspellings or other errors, & don't tell me the story is "great" or "interesting". Let me decide.

@FreeRadicalRP I read well-written ones that aren't nearly entire repeats of previous ones and include hints about the future.

@rpachter Write it as news story. Inverted pyramid + great hed. Not about "us" and "our" but "what's in it for me" for readers.

@CMKelleher Press releases have to tell me why my readers will think you and interesting, not why you think you are interesting

@AlisaKrutovsky Short, concise, intriguing & 2 the point. #Journalists have no time, #PR folks should b well prepared & know journalist's work.

Follow mbtweets on Twitter @mediabistro

Mediabistro On Demand

Career Reinvention Toolkit

Pamela Mitchell A three-part online audio seminar on putting your career dreams into action. Watch the video

Email This Post

Fill out the following information and click on the Send button in order to send this post, mbTweets: 06.25.12, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on Media News >