Mediabistro Chats: 03.27.13
@rlunna Pretty spendy little stunt if so. Hate to see the ROI on that spend.
@MRY You've got to hand it to Marissa Mayer - a $30mil PR stunt is a bold move.
@nicolestockdale No intelligent CEO would waste that kind of money on something that has short term ROI. Once the hype dies, nobody cares
Guy Michan partially? yes. totally? eh, although 30 mill is a drop in the bucket for Yahoo! it's still a pricey PR stunt.