Media News

Wednesday, Mar 27

Mediabistro Chats: 03.27.13

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Mediabistro Do you think Yahoo's acquisition of Summly was just a PR stunt? mbist.ro/16fMI4B (via @PRNewser)

twitter@rlunna Pretty spendy little stunt if so. Hate to see the ROI on that spend.

twitter@MRY You've got to hand it to Marissa Mayer - a $30mil PR stunt is a bold move.

twitter@nicolestockdale @MRY I disagree, I think she's smart enough to not waste 30 million on a PR stunt. She's a data person

twitter@nicolestockdale No intelligent CEO would waste that kind of money on something that has short term ROI. Once the hype dies, nobody cares

twitterGuy Michan partially? yes. totally? eh, although 30 mill is a drop in the bucket for Yahoo! it's still a pricey PR stunt.

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