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Wednesday, Mar 23

Deep Focus CEO Ian Schafer On The Myth of Viral Strategy

is3_edited-1.jpgVideo: Nowadays, everyone wants free marketing and brand fanatics who will spread the word for you. Well, Deep Focus CEO Ian Schafer says the quick and easy way isn't always the best one. "If you're using [a 'viral' strategy] as code for 'I don't want to spend a lot of money to get a lot of reach,' then you're going to be out of luck," he said in the final installment of our Media Beat interview.

Deep Focus CEO Ian Schafer On The Myth of 'Viral Strategy' (AgencySpy)


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