Media News

Tuesday, Jul 26

Doug Edwards: Exposure Through Earned Media Was Better for Google Than Placing Ads

Doug-Edwards2.jpgVideo: In the second part of this week's Media Beat, author and "Google Employee Number 59" Doug Edwards discusses how the former start-up taught him the value of the "branding" and "bonding" of the discovery experience. "We shouldn't get in the way of that with advertising," Edwards says.

Doug Edwards: Exposure Through Earned Media Was Better for Google Than Placing Ads


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