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Media News

Friday, Jan 20

Book Secrets from HUGE CEO

shapiro.jpgWhat can authors learn from digital agencies? Some cool new tricks. In this encore edition of the Morning Media Menu (PDF link), we spoke with Aaron Shapiro, the CEO of the international digital agency, HUGE.

Click here to read interview excerpts. Shapiro introduced his new book, Users Not Customers. He also talked about his unorthodox promotional campaign for the book.

Follow this MP3 link to listen. The show was hosted by GalleyCat editor Jason Boog. Click here to receive mediabistro.com's Daily Newsfeed via email. Music by Kevin MacLeod.


Posted by Jason Boog | 10:30 AM | Media Menu
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