Media News

Friday, Mar 05

Listen: Social Media Management Firm Vitrue Extols the Value of Platforms

Reggie_Bradford_1.jpgToday on the Morning Media Menu we're joined by social media management firm Vitrue's CEO Reggie Bradford, whose Atlanta-based company has offices in San Francisco and New York all focusing one thing — making social media (well, Facebook) work harder for clients. here.

In the last day alone, much has been said about Facebook. Sir Martin Sorrell's negative comments about social media in the Financial Times. "If you look at the stats of Facebook," said Bradford, "consumers fan an average of 4 brand pages per month. So there is interest from fans on Facebook to hear from companies."

Yesterday, word broke that Deep Focus and Social Vibe helped Microsoft's Bing grab 425,000 Facebook fans in a single day (where was JWT on that?) — the social site is a topic Du Jour. Asked what the value of a fan is, Bradford responded: "I worry that those types of initiatives are dangerous because it's really not the authentic [way] a consumer wants to hear from a brand," warned Bradford. "That said...I'd equate that to sampling where you give out 10 million cans of Coke Zero to get people to try the product."

The show was hosted by GalleyCat editor Jason Boog and AgencySpy editor Matt Van Hoven. You can listen to all the past podcasts archived at mediabistro.com or download episodes for free on iTunes.

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