Media News

Thursday, Jul 26

Mars & Book Promotion

ms2323.jpgIn this encore edition of the Morning Media Menu, author Andrew Kessler talked about his unexpected book promotion strategies.

Kessler wrote Martian Summer, a nonfiction account of his time working with the Phoenix Mars mission. Last spring, he opened a temporary bookstore that only sells one book--a unique promotion tool.

Press play below to listen. Click here to receive Mediabistro's Daily Newsfeed via email. The show was hosted by GalleyCat editor Jason Boog. Music by Kevin MacLeod.


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