QR Codes & Movie Marketing
The movie Branded will hit theaters this weekend, a thriller with an unconventional marketing campaign.
In this encore edition of the Morning Media Menu, filmmaker Jamie Bradshaw shared his marketing strategy after San Diego ComicCon. He showed us how he connected with fans through QR-codes and online videos, giving a behind-the-scenes look at film promotion.
Press play below to listen. Click here to receive Mediabistro's Daily Newsfeed via email. The show was hosted by GalleyCat editor Jason Boog. Music by Kevin MacLeod.