Media News

Tuesday, Mar 19

Andrew Sullivan Tightens Paywall Because People Are Cheap

sully-cartoon-2.png Andrew Sullivan and his experiment in ad-free, completely subscriber-based content got off to a great start, but things have since fizzled.

Read the story on FishbowlNY

twitter@rachelsklar It's not that people are cheap - there are different ways to get them to pay for things. cf. iTunes, Starbucks.

twitter@mdlevinson that's not why – @sullydish tightened the paywall because people use many devices and most never saw the prompt

twitter@FishbowlNY @mdlevinson That was one factor, yes. The other was that sales had "flat-lined."


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