Media News

Thursday, Sep 20

How Social TV Buzz Really Does Move the Ratings Needle

revolutions.jpgA recent report argues that social media may drive viewership to younger-skewing shows but is useless for mainstream programs. In reality, there are many factors at work beyond demographics.

Read the full story on LostRemote

Carri Bugbee Good analysis of many of the variables that go into social buzz and what can result when it takes place.

Tessa Sproule It's the content. Always was, always will be. But now we have vocal, public and real time response.

James A Neufeld Well said, Tessa. In reality, the media is in a constant change, and more so now than ever.


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