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Thursday, Jan 24

Morning Media Newsfeed 01.24.13

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Katie Couric Scores Manti Te'o Interview (They Share a Publicist, BTW) (PRNewser)
So Manti Te'o, who most Americans believe to be a big old liar, visited Katie Couric's office for his first official post-scandal interview, set to air Thursday. While we're interested in the fact that he admitted to "briefly" lying about the fake dead girlfriend hoax for six weeks after learning that he'd been duped (yeah right), we'd like to examine the "Inside PR" aspects of the story. ABC News Te'o says that even though he was hoaxed by the supposed existence of a fake girlfriend, his inspirational story of playing through emotional pain "was all real and that's something that I can't fake." Te'o made his comments to Couric, who will air the exclusive interview on Thursday. LA Times / Show Tracker So how did Couric manage to beat out Winfrey for the juicy get? After all, Winfrey just snagged international coverage and a reported audience of 28 million worldwide for her exclusive two-part sit-down with disgraced cycling star Lance Armstrong. Some reports have suggested that the key factor was high-powered publicist and crisis management expert Matthew Hiltzik, who has had Couric as a client for seven and a half years and has been representing Te'o since just after the story of his girlfriend hoax broke in early January. Deadspin Te'o's story seems similar in substance to the one he gave in his non-televised, late-night interview with Jeremy Schaap, with a little more detail, and much stronger language. Whereas last week Te'o said he "tailored" his stories and "catered" to what the media wanted, this time he says he flat-out lied. "Briefly." For six weeks. USA Today We've been told, by way of explanation, that Notre Dame linebacker Te'o was a naïve, trusting, big-hearted kid who was so in love and so kind and so gullible that he was the perfect target for the now-infamous online girlfriend hoax. So who was that coy, savvy, self-assured, coached-up fellow sitting on the set of Couric's show? E! Online Maintaining his innocence, Manti then tried to set the record straight, noting that he only fumbled the proverbial media ball because he was as shocked as everybody else to learn Kekua was alive. "Now I get a phone call on Dec. 6, saying that she's alive and then I'm going [to] be put on national TV two days later. And to ask me about the same question. You know, what would you do?" asked the 21-year-old Heisman Trophy finalist.

Hillary Clinton Testifies: 'Going on the Sunday Shows Is Not My Favorite Thing to Do' (TVNewser)
Secretary of state Hillary Clinton continued her testimony on Capitol Hill regarding the attack on the U.S. Consulate in Benghazi, Libya on Sept. 11, 2012. In front of the House panel Wednesday afternoon, Clinton was asked why U.N. Ambassador Susan Rice did the talking for the administration on the Sunday shows, and not her. HuffPost Clinton told a House committee on Wednesday that she avoided going on Sunday talk shows in the wake of the attack in Benghazi in part because she just doesn't like them that much. It was Rice who ultimately took to the airwaves to defend the Obama administration's very controversial handling of the attacks, which killed Ambassador Chris Stevens and several others. Deadline Hollywood "I have to confess, here in public, going on the Sunday shows is not my favorite thing to do," she replied. "There are other things I'd prefer to do on Sunday mornings. And, you know, I haven't been on a Sunday show in way over a year. It just isn't something that I normally jump to do. And I did feel strongly that we had a lot that we had to manage, that I had to respond to, and that that should be my priority." Politico / Dylan Byers on Media In the wake of the attack, the Obama administration sent Rice on a tour of the Sunday shows, where she said the deaths in Benghazi may have been due to spontaneous protests. The controversy over those statements would become so heated that Rice would later withdraw her name from consideration as Clinton's successor at the State Dept.

A Resurgent Netflix Beats Projections, Even Its Own (NYT / Media Decoder)
For all those who have doubted its business acumen, Netflix had a resounding answer on Wednesday: 27.15 million. That's the number of American homes that were subscribers to the streaming service by the end of 2012, beating the company's own projections for the fourth quarter after a couple of quarters of underwhelming results. Deadline New York "There's still an echo and a bruise" from summer 2011 when Netflix infuriated customers by splitting the streaming and DVD rental operations -- dramatically raising the price for those who wanted to continue to receive both services -- CEO Reed Hastings told analysts Wednesday evening.

Paul Ryan to Appear on Meet the Press (FishbowlDC)
Heads up. On Sunday, House Budget Committee chairman and former vice president hopeful Paul Ryan will appear on NBC's Meet the Press for the first time since the election. This is his first live interview since the election. The Washington Post / Post Politics Ryan has given several taped interviews in Wisconsin since the election. Meet the Press said Ryan will weigh in on upcoming budget battles and assess the future of the Republican party in his interview with Gregory.

Another Buyout at The New York Times (Politico / Dylan Byers on Media)
Classical musical critic James Oestreich has become the latest staffer to take a buyout from The New York Times, moving the paper closer to its goal of reducing newsroom staff by 30 positions. "After 24 years on staff at The New York Times, I have decided to make a major change and take advantage of the Times' current buyout offer," Oestreich wrote in an email to staff Wednesday. "I will complete my tenure as classical music editor on Jan. 31, but I am delighted to report that I will be advising the department on our coverage through the spring, as well as continuing to write for the Times on a freelance basis." The Wrap / Media Alley The buyout offer expires on Thursday, and the number of acceptances has been reported to be in the single digits. The Times is expected to lay off employees if the buyout quota is not met.

Nielsen: 20.6 Million Watched Inauguration, Ratings Down 46 Percent (TVNewser)
Nielsen says that 20.6 million people across 18 networks watched President Obama be sworn in for his second term Monday. As we noted Tuesday, NBC led the way among broadcasters, with CNN topping cable news. The 20.6 million figure was down from 37.8 million viewers in 2009, a drop of 46 percent. That said, it was an improvement over George W. Bush's second inauguration in 2005, which saw a similar percentage drop from his first.

Rolling Stone Lays Off Two Noted Staff Members (NYT / Media Decoder)
Rolling Stone, amid a variety of magazines responding to a troubled advertising environment by trimming staff, laid off two of its bigger names this month. Eric Bates, the magazine's executive editor who had worked there for nearly a decade, was laid off on Jan. 4. And Mark Neschis, who previously worked in the Clinton administration, reported for his last day on Jan. 11.

New Compact Newspaper Format Will Debut Monday in U.S. (Poynter / Biz Blog)
After nearly five years' gestation, the first sectioned compact paper in the United States, using an innovative "three-around" technology, will be published Jan. 28 in Columbus, Ohio. Columbus Dispatch editor Benjamin Marrison announced the start date in a column Sunday. Gannett's Cincinnati Enquirer has also contracted to switch to compact and will be printed 100 miles away at the Dispatch, probably starting later this quarter.

Lance Armstrong Targeted in Lawsuit Over Books (LA Times / PolitiCal)
Lance Armstrong lied for years about doping, and now some unsatisfied customers who bought his books want their money back. A Republican political consultant in Sacramento, Rob Stutzman, and a professional chef, Jonathan Wheeler, are spearheading a class action lawsuit against Armstrong.

Would You Watch A Newspaper Reality Show? (10,000 Words)
Like many work places, newsrooms often come with a set of stereotypical cast members. From the clueless out-of-town editor brought in by corporate to the cub reporter seeking a scandal in every story he covers to the this-trial-ain't-my-first-rodeo cops reporter to the no-nonsense city editor. (I said stereotypical, didn't I?) That makes this announcement that NBC put out a casting call for local newspapers to be at the center of a potential reality show -- shared in a posting on the National Newspaper Association website -- both unsurprising and exciting.

Vogue Retains Top Spot in March (Adweek)
Among the highly scrutinized March fashion magazines, Condé Nast's Vogue is holding on to its usual first place, with 457 ad pages, up 4.5 percent from 2012. Archrival Time Inc.'s InStyle weighed in with 361 pages, a 4 percent increase over last year. At Hearst, Elle, as previously reported, came in third at 338 pages, up 6 percent.

Lessons from the New York Times' App Graveyard: When an App Has an Expiration Date (Nieman Journalism Lab)
After 13 months, The New York Times this week discontinued its elections app rather than turn it into a general politics app. Here's what they learned along the way.

Beyond Native: Bringing Video Ads In-House (Adweek)
The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff.

Ron Howard, Les Moonves Among TV Hall of Fame Inductees (The Wrap / The Box)
Actor-director Ron Howard, sportscaster Al Michaels, CBS chief Les Moonves, journalist Bob Schieffer and writer-producer Dick Wolf will be inducted into the Academy of Television Arts & Sciences 22nd Hall of Fame, the selection committee said Wednesday.

Football Games Dominate Network Viewing (Yahoo! News / AP)
Pro football's conference championships dominated viewership over the weekend, a vivid illustration of how big events have become so important to network television. The Nielsen Co. said 47.7 million people watched the Baltimore Ravens defeat the New England Patriots for a trip to the Super Bowl. It was a rematch of the 2012 AFC Championship Game, and the ratings were similar, too: last year's game had 48.7 million viewers. THR / The Live Feed ABC locked a win with adults 18-49 (1.9 rating) on a relatively quiet Tuesday, thanks to a decent start for culinary reality competition The Taste. The two-hour opener averaged a 2.2 rating among adults 18-49 and was a tenth of a point higher than Tuesday's Dancing With the Stars premiere this past fall.

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