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Monday, Feb 20

Morning Media Newsfeed 02.20.12

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As Super Tuesday Nears, Which Candidates Can Afford To Advertise? (AdAge)
Rick Santorum may be coming up strong, but does he have the fuel to finish? As candidates near that peculiar phenomenon of the presidential-primary season known as "Super Tuesday," the GOP rivals of former Massachusetts Gov. Mitt Romney may not be able to afford the advertising blitz needed to carry that day.

Madison Avenue Lines Up To Court NBA's Lin (AdAge)
Nothing like a little Lin-amint to erase any lingering pain from a lockout. Jeremy Lin hasn't done any marketing yet, but the sports-endorsement world is at the feet of the 23-year-old Asian-American pro basketball player who burst on the scene for the New York Knicks with a game -- and a back story -- that has captivated the country. NYT You don't have to be an economics graduate from Harvard like Lin to do the math on the media explosion about Linsanity. The suddenly celebrated Lin is a four-fer: a God-fearing, Asian-American, Ivy League bench-warmer who has changed the fortunes of the Knicks. That's a lot of glorious idiosyncrasy in one camera-ready package, especially in a town teeming with copy-hungry journalists. Add in the fact that he is an actual team player wearing a Knicks uniform and it's like spotting a unicorn playing point guard at Madison Square Garden. At ESPN, we are aware of three offensive and inappropriate comments made on ESPN outlets during our coverage of Lin. Saturday we apologized for two references. We have since learned of a similar reference Friday on ESPN Radio New York. The incidents were separate and different. We have engaged in a thorough review of all three and have taken the following action: The ESPN employee responsible for our mobile headline has been dismissed; the ESPNEWS anchor has been suspended for 30 days; the radio commentator is not an ESPN employee. CNET / Technically Incorrect The Facebook CEO suddenly turns up at Sunday's Knicks game? A sports fan? Surely only of blood sports.

SAG/AFTRA Merger Opposition Statement Obtained (THR)
The proposed SAG/AFTRA merger plan "solves almost nothing and adds too many inherent problems," according to the final draft of a merger opposition statement, a copy of which was obtained by The Hollywood Reporter. The statement will be included in ballot packets to be sent to paid-up members of SAG and AFTRA.

Radio Ads Are Coming Back, And The Presidential Run Will Help (NYT / Media Decoder)
Radio advertising, badly hit by the recession, is bouncing back.

Colbert Report To Resume Airing New Episodes (WSJ)
Stephen Colbert's satirical comedy TV show is expected to resume airing new episodes Monday night, ending an unscheduled hiatus last week, Viacom's Comedy Central said. Colbert is expected to address his absence Monday. His 91-year-old mother, Lorna Colbert, is ill. THR / The Live Feed This week's guests include Ann Patchett, owner of Parnassus Books, on Monday' Robert Kagan, author of The World America Made, on Tuesday; and Nancy Pelosi, minority leader of the House of Representatives, on Wednesday.

Melissa Harris-Perry: The Media Suffers From 'Premature Speculation' (HuffPost)
MSNBC's Melissa Harris-Perry gave viewers a sharp critique of the media during the debut weekend of her self-titled show.

The Sun On Sunday To Launch: News Corp. Says New Tabloid Will Be Published Next Week (HuffPost / AP)
The successor to Rupert Murdoch's scandal-tarnished News of the World newspaper will start publication in a week's time, a senior News Corp. executive said Sunday.

Did The French Govt. Ask Twitter To Suspend Satirical Accounts? (ReadWriteWeb)
The morning after French President Nicolas Sarkozy announced that he will run for a second term, several parody Twitter accounts were mysteriously suspended.

Tough Start For AMI's Reality Weekly Mag (Adweek)
While Brangelina and Jennifer Aniston still get shoppers' attention at the newsstand, the Kardashians, Housewives, and Teen Mom are the new cover stars. So American Media's Reality Weekly, a new magazine focused on the exploits of reality TV characters, might have seemed like a no-brainer. But so far, it hasn't come close to matching the popularity of the genre.

Jonathan Gold Finds Himself In A Good Spot (LA Observed)
The latest on the Jonathan Gold front, from a knowledgeable source, is that when the popular food writer informed LA Weekly and Village Voice Media's Mike Lacey Friday that he had accepted a job offer from the Los Angeles Times, the home office in Phoenix mobilized. Talks reportedly continued over the weekend, with Lacey apparently dangling money the chain had not previously shown itself willing to commit.

Anderson Cooper Struggling To Survive In Daytime (Yahoo! News / AP)
To celebrate the 100th episode of Anderson Cooper's daytime talk show in an hour that airs Monday, a giant cup of frozen hot chocolate topped with whipped cream was wheeled onto the set after its star interviewed a svelte Janet Jackson. Something sweet was undoubtedly welcomed. It's been a tough stretch for Anderson, illustrating how difficult it can be to launch a successful television series from scratch.

Vying To Capture Oprah's Mantle (NYT)
It is only February, but those in the syndicated television industry care only about September. That is when a multitude of new daytime talk shows will come onto the market, the first real test for the genre since Oprah Winfrey signed off nine months ago. AdAge / MediaWorks Following in Winfrey's footsteps, American Idol host and media mogul Ryan Seacrest, "rapperpreneur" Sean "Diddy" Combs, and actor Clint Eastwood have all been linked to new cable channels in recent weeks. But there's one big difference between these networks and Winfrey's OWN Network: The celebrities won't be the names or faces of their channels.

CNN Panel Clashes Over Allegations Against Arizona Sheriff Paul Babeu (Mediaite)
During a heated segment on Sunday's CNN Newsroom with Don Lemon, a fiery exchange took place between L.Z. Granderson and Will Cain over the controversy swirling around Arizona Sheriff and former Mitt Romney state campaign co-chair Paul Babeu.

Bravo: Thematic Links With Shows Lift Ad Effectiveness (Adweek)
Bravo conducted a study on ad receptivity (and no, its findings were not, "OMG Bravo is the gr8est") in tandem with market research company Neuro-Insight, and the report contains a surprising conclusion: It doesn't actually matter that much if an ad's product is endemic to the program a consumer is watching (meaning that it matches the show's content).

How Forbes Stole A New York Times Article And Got All The Traffic (Nick O'Neill)
They say a picture is worth 1,000 words, but how much is a title worth? If the story that proceeds is any indicator, a title is worth more than 6,700 words and months of research.

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