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Tuesday, Apr 10

Morning Media Newsfeed 04.10.12

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Today Show Will Win Week That Saw Katie Couric On GMA, As ABC Continues To Close The Gap (TVNewser)
On Friday, NBC's Today show held off ABC's Good Morning America to win the day, and the week that saw highly publicized ratings stunts we haven't seen in a long time. B&C For the week of April 2, GMA drew 4.9 million total viewers to Today's 5.1 million, a margin of 210,000 total viewers, according to Nielsen data. In the key adults 25-54 demo, NBC led with 2.14 million viewers over ABC's 1.83 million, a margin of 306,000 viewers. Season-to-date, the margin between GMA and Today is 501,000 total viewers and 437,000 viewers 25-54. HuffPost Today emerged as the winner of its recent ratings war with GMA after an intense week with epic appearances by Sarah Palin, Katie Couric, and Ryan Seacrest. TVNewser The TV critics are assessing last week's morning show stunts.

Facebook Acquires Photo-Sharing App Instagram For $1B (AllFacebook)
A picture may be worth 1,000 words, but is a photo-sharing app worth $1 billion? The answer is apparently yes, as Facebook announced an agreement to acquire Instagram for roughly that amount in cash and shares in the social network. Inside Facebook Facebook and Instagram have been working together for weeks on an open graph integration for the mobile photo-sharing app. SocialTimes The product is actually a nice fit for America's largest social network, which is already benefiting from the photo-enhancing technology that Instagram users love when they're taking pictures of their friends and family members to share online. CNET / Rafe's Radar The key win for Facebook here is mobile engagement. Instagram has rocketed to 30 million users in under two years. Facebook has had a mobile app for years but it doesn't have the user love that Instagram does. By acquiring the best-of-breed mobile app -- at least in terms of audience development -- Facebook both takes out a future competitor and grows its mobile presence. ReadWriteWeb Yes, Facebook may convert some of Instagram's users who aren't already on Facebook into Facebook users, but more than anything, this is an effort to show that Facebook can open new revenue streams even as its user growth levels off. TechCrunch But for a big part of the financial sector, the deal signals one thing: Facebook has officially made its debut as a major buy-side player when it comes to mergers and acquisitions. CNET / Privacy Inc. Facebook's planned acquisition of Instagram is already raising privacy concerns, despite chief executive Mark Zuckerberg's pledge Monday morning that he wouldn't simply "integrate everything" into the larger social-networking site. AdAge / Digital Brands have followed users to Instagram in its 18 months of operation, with a cross-section including General Electric, Tiffany & Co., and Starbucks staking out real estate there. CNET / Molly Rants There's a lot of speculation about why Facebook would spend $1 billion to acquire über-hip photo-sharing app Instagram. To some, it seems obvious; to others, it's the biggest sign yet of a growing Web bubble. To me, it just raises question after question, and the biggest one is, "Why?" What does Facebook gain from buying Instagram? ReadWriteWeb Not only does Facebook now own an important mobile property, but it also took its biggest threat -- a thriving mobile-only social network -- off the market. Brilliant. GigaOM Is the acquisition another sign of an emerging tech bubble, or just a smart move by Facebook to lock up a potential competitor? TechCrunch Here's a look at five of the ways we think the two services could work together to further dominate photo sharing, make more money, and give you a better experience. AllThingsD And there's another small-but-noteworthy value-add here for Facebook, as well: your location. CNET Facebook used to be about exclusivity, but now it's almost the antithesis of that: Anyone of age can join, and it's free. Will that curdle iPhone users' blood? If Instagram's cool factor was threatened by Android, the massive Facebook population uploading filtered pictures would be even worse, right? TechCrunch Not everyone is happy about Facebook's acquisition of Instagram Monday morning, it seems. In an apparent insta-backlash, a bunch of folks are tweeting about their intentions to delete their Instagram accounts now that Facebook has tainted their trendy social network with its massive data-grabbing paws. GigaOM One of my favorite Instagramers, Elise Marie, shared a black screen in protest of the deal. There is an #instablack hashtag that has been created to protest the deal. Clicking on #facebook on the service exposes one to even more photos expressing disappointment. Yahoo! News / The Cutline Commenters took to posting on stories and on Twitter to highlight their fears of Facebook changing Instagram. Mashable Still, as a user, I can't help but wonder: How long before Instagram becomes just another Facebook app? How much time until everything that made the service so special disappears into the ether? Business Insider / Silicon Alley Insider Here are 16 hilarious tweets that have been posted since the acquisition. Well, 16 1/2. You'll get it at the end. ReadWriteWeb Here are a few insightful tweets about this whole shebang. CNET If we needed another reminder that Hollywood and history often have an arm's-length association, consider the Zuckerberg who Aaron Sorkin created in The Social Network. That celluloid Zuckerberg was a callow nebbish who didn't really know what Facebook ought to be and needed Sean Parker to get him to think seriously about the possibility of greatness. Facebook's move Monday to acquire Instagram offers a film critic's biggest argument why they ought to send the story line back for a rewrite.

AOL's Tim Armstrong On Microsoft Deal: 'No Plans' For Acquisitions (AdAge / Digital)
On Monday morning, AOL announced that it had inked a deal to sell and lease a total of about 1,100 patents to Microsoft for a little more than $1 billion. paidContent Armstrong insisted in an interview with paidContent: "This was by no [means] a step to breaking up the company," instead describing it as more about preserving it.

Martha Stewart Contract Talks Extended (WSJ)
Martha Stewart's compensation declined slightly at her namesake company last year, but her contract wasn't negotiated in time to be renewed before it expired March 31, and she has been given a temporary three-month extension.

Analyst: Broadcasters Poised For Another Strong Upfront (Adweek)
In the absence of any verified client budgets, talk about what's in store for the coming upfront marketplace is highly speculative. That said, macroeconomic trends seem to portend another robust sales period.

Iran Expected To Permanently Cut Off Internet By August (CNET)
Millions of Internet users in Iran could soon be permanently cut off from the Web, social networks, and e-mail.

Ali Shaaban Dead: Lebanese TV Cameraman Shot On Syria Border (HuffPost / Reuters)
Syrian soldiers shot dead a cameraman working for Lebanon's Al-Jadeed television channel Monday near the border between the two countries, the television channel said.

Publishers Lost $27 In Print For Every Digital $1 (Reflections Of A Newsosaur)
The Pew Project for Excellence in Journalism generated gasps when it reported that newspapers are losing $7 in print advertising for every $1 of digital revenue that they gain. But the situation is even worse. In fact, publishers since 2005 have lost $26.7 billion in print advertising revenues while gaining only $1.2 billion in new digital revenue. Thus, the true ratio of print loss to digital gain is 22-1, not the 7-1 reported by Pew in March.

Should Mika Brzezinski Have Moderated A White House Forum? (TVNewser)
On Reliable Sources, Howie Kurtz brought up the Women's Economic Forum at the White House last week and Mika Brzezinski's part in it as moderator.

Remy Stern Joins New York Post (FishbowlNY)
Remy Stern, most recently with Gawker, is heading to the New York Post as a digital consultant. Capital New York Stern, who left Gawker late last year after Nick Denton installed A.J. Daulerio as editor-in-chief, has a new gig: "Remy will help shape the Post's overall digital strategy going forward and work on the site day-to-day," a Post spokeswoman told Capital. "He will work in the Post newsroom on a daily basis."

Hollywood, Esq. Columnist Eriq Gardner Gets THR Promotion (FishbowlLA)
We told you a few weeks ago about the foreign posting of Hollywood Reporter New York bureau chief George Szalai. He, in fact, officially starts his new duties as London-based international business editor for the publication this week. To help fill the Manhattan gap created by Szalai's transatlantic move, THR has rewarded Eriq Gardner, the hard-working and often headline-grabbing contributor to the publication's Hollywood, Esq., legal column, with the full-time position of senior editor.

Milwaukee Journal Sentinel Offers More Buyouts (
Another day, another buyout offer.

Sun-Times Morphs Into A 'Garish, Down-Market Tabloid' (
Former Chicago Sun-Times TV/radio columnist Robert Feder says his old paper "is morphing into a garish, down-market tabloid that seems to be edited for people with teeny-tiny attention spans who prefer headlines to be written IN ALL CAPITAL LETTERS."

The Boston Globe Launches Photos 'From The Archives' (10,000 Words)
Following in the footsteps of its parent company, The Boston Globe has opened up its photo archives in a new online showcase featuring historic photographs from the paper's 140-year history.

Limbaugh To Leave AM Station In Philadelphia (NYT / Media Decoder)
The Rush Limbaugh Show is leaving the dominant conservative talk radio station in Philadelphia, one of the biggest radio markets in the country.

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