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Morning Media Newsfeed 06.08.12

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Chuck Klosterman Is The New York Times Magazine's New Ethicist (The Atlantic Wire)
A tweet from New York Times Magazine editor Hugo Lindgren clued us in to the fact that Chuck Klosterman is going to take over the magazine's Ethicist column after Ariel Kaminer left the post in April. Klosterman, a music and culture critic best known for his Esquire column "Chuck Klosterman's America" and the book Sex, Drugs, and Cocoa Puffs, confirmed via email that he starts his new gig this weekend. NYT / The 6th Floor Following a murderer's row of guest Ethicists -- Betsey Stevenson, Andrew Light, Cheryl Strayed and the poet laureate Philip Levine -- a new full-time Ethicist starts this Sunday. He is Chuck Klosterman, who may be familiar to you for any number of reasons. FishbowlNY Klosterman confirmed the news to The Atlantic Wire, writing, "This is a job I've wanted for 10 years. I don't claim to be more ethical than anyone else, or even more ethical than the average person. But I love thinking about these types of problems, and I'll try to be interesting. We'll see what happens." TheWrap.com Rumors abounded on Twitter hours before Klosterman, publishing his first tweet as the Gray Lady's moral arbiter, confirmed the hire, tweeting, "This time, the Internet is correct." Poynter / MediaWire I used to work with Klosterman at Spin, and we've been friends since, which seems important to disclose while discussing such news. I can't ethically say that's why he decided to answer my questions. NYT Klosterman's first Ethicist column.

In Scare For Newspapers, Digital Ad Growth Stalls (Reuters)
As more newspapers cut back on print to reduce costs and focus on their websites, a troubling trend has emerged: online advertising sales are stalling. Poynter / MediaWire What ails digital ad sales? They were supposed to be the growth engine that will cover continuing print ad losses. But in the first quarter of this year, they were flat -- up only 1 percent, according to the Newspaper Association of America. Several companies -- The New York Times and The Washington Post -- actually had declines. The Guardian / Greenslade Blog Publishing executives and analysts believe that a flood of excess advertising space, the rise of electronic advertising exchanges that sell ads at cut-rate prices and the weak U.S. economy are all contributing to the slowdown.

MPA President/CEO Nina Link To Step Down At End Of Year (minOnline)
Nina Link, who guided the MPA - the Association of Magazine Media (formerly Magazine Publishers of America) through much transformation over the past 12-and-a-half years, announced her resignation Thursday, effective at the end of the year. NY Post / Media Ink During Link's tenure, the once-clubby consumer publishing world has gone through convulsions as it grappled with the recession and the rise of digital media. AdAge / Media News The magazine industry has endured significant disruptions since Link was named to lead its trade group in 1999, starting with the dot-com bust and recession of the early 2000s. And its long-term challenges are continuing. Ad pages, which still provide the vast majority of magazine revenue, have fallen a third since 2007, according to the Publishers Information Bureau. Adweek At the MPA, Link led initiatives to address copyright and privacy issues in Washington, revamp audience metrics, and establish uniform guidelines for measuring tablet engagement. She also oversaw the MPA's name change from Magazine Publishers of America to MPA - the Association of Magazine Media to recognize the industry's shift from print to multiple platforms. Folio: Link led the MPA through one of the worst recessions in recent history. The organization itself experienced a 40 percent drop in revenue between 2006 and 2010, from 16.7 million to $10.1 million, according to IRS filings.

Dean Baquet Defends New York Times Amid Leak Controversy: 'We Can't Edit A Paper For Our Critics' (HuffPost / The Backstory)
Dean Baquet, managing editor of The New York Times, defended his paper's national security coverage after members of Congress called for an investigation into the leaking of classified information for recent stories focusing on President Barack Obama's terrorist "kill list" and the United States' use of cyberattacks against Iran. FishbowlNY Baquet went on to nail the Times' critics for, well, for doing what politicians do best. "I wonder if only Washington is having the debate about [the stories'] timing, as opposed to what they actually said," he pondered. Politico The fact that the White House has not raised complaints about the Times reports further stokes congressional concern that the administration was somehow involved in leaking the stories. Baquet rebutted those accusations, saying his reporters came by the stories "strenuously."

Nasdaq Rivals Blast Its Facebook Compensation Plan (Reuters)
Rival exchanges on Thursday lashed out at Nasdaq OMX's $40 million plan to compensate clients for its mishandling of Facebook's initial public offering last month, calling the plan "illegal," "anti-competitive" and saying it was unlikely to be approved by U.S. regulators. WSJ Nasdaq proposed Wednesday to earmark $40 million to make up for losses stemming from the exchange group's system problems on Facebook's May 18 debut. About $27 million of the total would come through discounted transaction fees to firms that were hit by the event, an offer that Nasdaq's rivals dismissed as a ploy to gain more trading business from those brokers. NYT / DealBook A panel that was supposed to focus on the structure of the stock market was instead almost entirely dedicated to criticizing the plan that Nasdaq announced on Wednesday afternoon. AllFacebook Speaking at a Sandler O'Neill and Partners conference, Direct Edge Holdings chief executive officer William O'Brien said, as quoted by the Journal, that Nasdaq's proposal to discount trading fees for affected firms seemed "illegal," adding: "[The plan is a] shameless attempt to turn a big investor-confidence-eroding event into a competitive advantage. I think Nasdaq's going to have to go back to the drawing board. We're going to vigorously object in any form we can." Reuters / Breakingviews Nasdaq boss Bob Greifeld needed to find a salve for brokers singed by his exchange's botch-job on Facebook's market debut. The technological meltdown on the day of the initial public offering last month may have cost clients as much as $200 million. Instead, Greifeld fanned the flames.

CTO: 'GOOD Isn't Trying To Become A Reddit For Social Good' (Poynter / MediaWire)
So far the brass at GOOD hasn't been too specific about why plans for their brand/magazine/marketing agency required them to fire most of their editorial staff. Douglas Sellers, the company's chief technology officer, went on Quora Tuesday to answer former managing editor Megan Greenwell's comment to CJR that the GOOD bosses "said they wanted to be a Reddit for social good."

'I'm Not Going To Read The Paper Online': New Orleans Photographer Documents Locals Reading The Times-Picayune (Poynter)
As New Orleans prepares for life without a daily newspaper, the nonprofit New Orleans news organization The Lens wanted to illustrate how central The Times-Picayune is to the community. CJR / Behind The News Last week's announcement that The New Orleans Times-Picayune would be slashing its staff and cutting its print run to just three days a week has sparked a new round of debates about the future of news. But one piece has been missing in this discussion: the role of media policy.

The CW Is The First To Finish Upfront Sales (NYT / Media Decoder)
The CW has become the first of the five big English-language broadcast television networks to complete the bulk of its advertising sales ahead of the 2012-13 season in what is known as the upfront market. Adweek A joint venture between CBS Corp. and Warner Bros. Entertainment, The CW averaged 7 percent CPM increases as strong demand for its converged linear-digital packages helped offset recent ratings shortfalls. This year also marked the first in which The CW bundled mobile (iPhone, Android, iPad) inventory with its linear TV units. AdAge / Media News The figures suggest that advertisers are still willing to give a decent nod to TV, even though the medium has diminished somewhat in the face of a dizzying array of new technologies that siphon viewers away to digital venues, including mobile tablets and streaming-video players. THR Among other things, The CW had said that the number of unique viewers of full episodes on CWTV.com has increased 55 percent, and the amount of time viewers spend watching online shows has climbed 175 percent.

Baby Boomers Get Their Own Blog At The New York Times, Courtesy Of Michael Winerip (Capital New York)
Michael Winerip is returning to The New York Times on a full-time basis to "anchor" a new blog targeting readers of the baby-boomer generation. The yet-to-be-named blog "will aggregate content from all our desks," said editors Rick Berke and Adam Bryant in a staff memo announcing the news Thursday. NY Mag / Daily Intel The blog is planned as "a destination for boomers that will be entertaining, aspirational and lively but won't shy away from the serious or from vital service material."

In The Netherlands, A Patch-Like Hyperlocal Network Is Making Money And Nearing Profit (Nieman Journalism Lab)
In the United States, there are any number of individual hyperlocal sites that are proving sustainable -- Berkeleyside, West Seattle Blog, and the like. What's proved more elusive is a way to take those individual successes and systemize them -- to make them replicable across a larger scale. The best known effort to do so, AOL's Patch, has had a rough go thus far: An activist shareholder estimates that in 2011, Patch's 800-plus sites generated just $13 million in revenue against $160 million in expenses, and AOL is cutting costs. But across the Atlantic, there's a more optimistic example. The Netherlands' Dichtbij -- "close to me" in Dutch -- is a hyperlocal news platform that's generating real revenue despite operating on a much smaller scale.

Livingston Awards Announced For Young Journalists (The Livingston Awards)
A man falsely imprisoned for 25 years for the murder of his wife, the politics and manipulation of redistricting, and the extradition of a Jamaican drug lord that left nearly 75 civilians dead. These are the compelling stories by the new Livingston Award winners announced Thursday. JimRomenesko.com The Livingston Awards go to journalists under the age of 35. The prize is $10,000.

Why Google Couldn't Pal Up With Buddy Media (AllThingsD)
Marc Benioff is a big, intimidating dude who is also a billionaire. He runs a company that did more than $2 billion in sales last year. But compared to Larry Page, he's a piker. So how did Benioff end up with Buddy Media this week, when Google was also bidding for the social marketing company?

El Huffington Post Debuts In Spain (HuffPost)
¡El Huffington Post ha llegado! The Huffington Post debuted its latest international edition in Spain on Thursday, launching El Huffington Post in partnership with Spain's biggest daily newspaper El Pais and PRISA SA.

Entertainment Weekly Cuts Staff (Adweek)
Time Inc.'s Entertainment Weekly has cut three editorial staffers in recent weeks. A spokeswoman said three junior-level positions were eliminated over the past six weeks and their responsibilities absorbed by existing editorial staffers.

Let's Stop Pretending Facebook Ads Benefit Users (AgencySpy)
When General Motors announced it would be pulling millions of media dollars from Facebook, it highlighted the ongoing tension between advertisers -- who want more compelling ad units -- and Facebook's purported defense of the Facebook user experience. AllThingsD Facebook is understandably unexcited about the "Facebook ads don't work" meme. They'll try turning that around next week, armed with a new study from comScore.

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