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Tuesday, Oct 02

Morning Media Newsfeed 10.02.12

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Sawyer and Stephanopoulos to Lead ABC's Debate Coverage (TVNewser)
ABC News has announced its coverage plans for the three presidential and one vice presidential debates. Diane Sawyer and George Stephanopoulos will be anchoring the network's coverage from 9 to 11 p.m. on debate nights. Joining them will be Jake Tapper, David Muir, Jonathan Karl and analysts George Will, Matthew Dowd, Nicole Wallace, Donna Brazile and Austan Goolsbee. CNET YouTube has partnered with ABC News to cover the four presidential and vice presidential debates. The company announced Monday that it will air the three presidential debates and one vice presidential debate live on its Elections Hub page. Fast Company The first presidential debate takes place on Wednesday, and there will be expert ringside commentary from YouTube's Election Hub partners, which include the WSJ, BuzzFeed, Al-Jazeera English, Larry King, the NYT, Phil DeFranco, and Univision, which will be translating the debates into Spanish as they go out. GigaOM Starting this week, voters can go to three new online platforms to watch the Obama-Romney presidential debates and to see how their views on 11 issues compare to those of other Americans. The forums will help educate voters while also providing the media companies -- YouTube, AOL and Yahoo! -- with a chance to pump up their political offerings. The Washington Times / Ad Lib The debates will broadcast live on ABC, CBS, FOX, NBC and on cable news channels C-SPAN, CNN, Fox News, and MSNBC. The debates will also be livestreamed at Some cable shows will begin broadcasting a 8 p.m. with a pre-debate warm up, such as The Rachel Maddow Show at MSNBC, but all of the stations will be broadcasting the debates live, starting at 9 p.m. EDT.

On the Uselessness of the Debate 'Spin Room' (TVNewser)
The Huffington Post's Michael Calderone sets his sights on the upcoming presidential debates, and asks the important question: Why exactly is there still a "spin room?" And why should journalists care? HuffPost / The Backstory The spin room has long served as a good justification for expensing flights to debate sites, where reporters actually watch the candidates spar on large screens outside the debate hall, surrounded by thousands of their peers. Getting post-debate reaction from advisers and strategists was one reason to physically be there. But as the 2012 election plays out on Twitter, reporters, pundits, campaign staffers and party officials will already have hashed out every key moment of the 90-minute debate before heading to the spin room. The American Prospect Why do they do it in the first place, and why don't they stop? The first answer, I think, is that sitting at home watching it on television doesn't feel like reporting, while getting on a plane, flying to the event, then sitting around watching it on television in the company of a bunch of other reporters does. The Rothenberg Political Report Amid all the pregame coverage of the first presidential debate, don't neglect the Twitter effect. The winner and loser could be decided and the post-game narrative and media coverage could be set before the candidates even leave the stage. Politico / Dylan Byers on Media There's been a lot of crying foul over media bias in recent days, but Jennifer Granholm, the former Michigan governor and barnburning Democratic convention speaker, has turned all anticipation of post-debate pro-Obama narrative on its head. In an interview with CNN's Piers Morgan, Granholm said the media will actually rule Romney the winner, no matter his performance. Politico Ahead of the first debate, top journalists and commentators agree on one thing: Romney needs to shake up the race fast with an aggressive, confident performance on Wednesday night. Sky News Mitt Romney faces the most important week of his political life. Wednesday night's first television debate in Denver could be his last chance to rescue his presidential campaign. Lost Remote The social TV company Peel is launching a new feature inside its app that will enable viewers with Samsung tablets to react live to the presidential debates. Last spring, Peel offered fans of American Idol to "boo" and "cheer" their favorite candidates "as if they were a member of the live audience," and the feedback was so impressive that Peel said it created a similar experience for the upcoming debates.

Study: More People Turning to Mobile Devices for News Consumption (FishbowlNY)
A study from the Pew Research Center and The Economist Group has found that more Americans are using their mobile devices to read the news. The data comes from a survey of just over 9,500 adults, from June 29 through August 8. The Associated Press Half of all adult Americans now own either a tablet computer or a smartphone, and one-third use their mobile devices to view news stories and video clips at least once a week. The findings have "major implications for how news will be consumed and paid for," says Pew. CNET The report said 22 percent of all U.S. adults surveyed actually own a tablet while another 3 percent said they regularly use someone else's tablet for their browsing needs. The percentage has been growing since last year and Pew attributes the popularity to companies releasing cheaper tablets in late 2011. Adweek Although mobile users display strong loyalty to their preferred news outlets, generally returning to the same brands over and over, consumers display an ongoing resistance to actually paying for that content.

Alert: Your Twitter Handle Could be Stolen and Sold (AllTwitter)
Think your Twitter handle is safe from hackers? Think again. There's a pretty horrible security flaw that leaves your account vulnerable. And if you have a snappy, one-word handle, you're more likely to be on a hacker's hit list. BuzzFeed On Saturday, multimedia producer and Twitter user Daniel Dennis Jones -- @blanket, at the time -- received a notification that his Twitter password had been reset. This alone would have been cause for concern; at the very least, it would mean that someone had tried and failed to access his account. He quickly found out that the problem was much worse. CNET In a lengthy write-up of his recent experience, Jones says he discovered that the security system Twitter employs limits log-in attempts by IP address, rather than by account, meaning that a hacker able to use multiple IP addresses can make many more tries at getting into an account than they would be able to do if Twitter locked down all access after a set number of attempts, or if it employed two-factor authentication like Google does.

Zuckerberg Meets with Medvedev in a Crucial Market (NYT)
The hoodie stayed back at the hotel when Mark Zuckerberg, the founder of Facebook, met Russia's prime minister and former president, Dmitri A. Medvedev, on Monday. "Good conversation with Prime Minister Medvedev," Zuckerman wrote on his Facebook wall beside a picture of the two, in suits and grinning, at the Russian leader's residence outside Moscow. The Washington Post / AP Russia's communications minister tweeted that Prime Minister Medvedev urged the social media giant's founder to abandon plans to lure away Russian programmers and instead open a research center in Moscow. CNET Medvedev is hoping to create the equivalent of Silicon Valley in his country, and Zuckerberg would like to see Facebook compete better against the Russian language incumbent social network, VKontakte. SlashGear However, it turns out that not all Russians were happy with Zuckerberg's visit. Oleg Kozyrev, a popular opposition blogger in Russia, launched a Facebook group called "Zuckerberg, don't be friends with a dictator!", where he urged Zuckerberg to meet with officials who don't "jail Russian bloggers and create laws on Internet censorship."

J.K. Rowling Breaks Goodreads Record (GalleyCat)
The Casual Vacancy by J.K. Rowling set a Goodreads record for the all-time biggest "started reading" day. Currently, more than 40,000 people have marked the book "to-read." The Christian Science Monitor / Chapters & Verse A problem with the formatting of the eBook version of Rowling's new novel meant that some readers were unable to dive into the Harry Potter author's newest work when they received their electronic version. HuffPost Although Rowling's new book for adults has been getting lukewarm reviews, we're willing to bet that the novel will eventually be adapted for the silver screen. It's full of dramatic twists and turns, which is unsurprising coming from the mind behind the Harry Potter series, books beloved for their engaging stories rather than their less-than-eloquent language.

Facebook Marketing: Getting Outside of the Click Mentality (AllFacebook)
Up until now, online marketing has been intensely focused on the click. The main goal for ad companies is to get people to click on ads, hoping that they can convert that into sales. Brad Smallwood, Facebook's head of measurement and insights, spoke Monday at the IAB MIXX conference, sharing the company's findings from a partnership with Datalogix in an effort to help marketers achieve success through the social network. Reuters Fewer than 1 percent of in-store sales tied to brand advertising campaigns on Facebook come from people who clicked on an ad, according to a new study that Facebook has conducted through a partnership with Datalogix, a data mining firm that tracks real-world retail sales. CNET The other findings sound like common sense: Sales increase if you put your ad in front of more people, which, as Facebook pointed out, is the way advertisers measure effectiveness on TV. Forbes / It's All Trivial or Obvious Except For it has long been noted that Facebook ads really just aren't as effective in generating sales as those on, say, Google. One reason put forward for this is that on Facebook the ads are being shown to people as they socialize. On Google they're being shown to people as they search for something, quite possibly search for something they wish to purchase right now.

Yahoo! Chief Marissa Mayer Welcomes New Baby Boy (NYT / Bits)
Yahoo!'s chief executive, Marissa Mayer, gave birth to a baby boy late Sunday. Mayer's husband, Zachary Bogue, confirmed the birth on Twitter Monday morning. As did Anne Espiritu, a Yahoo! spokeswoman. "Marissa's baby was born late [Sunday] night, and mother and baby are doing well," Espiritu said.

ABC World News Debuts New Logo, Theme, Graphics (HuffPost)
ABC World News debuted a brand new graphics package, logo and theme tune Monday night. It's been a few years since the network's flagship show was spruced up. World News got new graphics when Diane Sawyer replaced Charlie Gibson in 2009, but the show's signature theme song hasn't been updated since 2000 -- a full three anchors before Sawyer.

Marketers Use Advertising Week to Blast Microsoft over Do Not Track (Ad Age / Digital)
Microsoft is using Advertising Week as a venue to unveil an array of services built on Windows 8, including new ad formats designed right into the operating system. But some of the nation's biggest advertisers are using the opportunity to blast Microsoft for the latest version of Internet Explorer, which will ship with Do Not Track as a default setting, a move they believe damages the online ad ecosystem.

Mobile Computing Wars Pose Tough Choices for Internet Publishers (Yahoo! News / Reuters)
For Microsoft Corp,, and the clutch of other companies that hope to carve out a big slice of a mobile computing business currently dominated by Apple Inc, the future depends on people like Scott Porad. As chief technology officer of Cheezburger Network, a popular publisher of humor websites, Porad has to make the tough calls on which mobile devices merit the development of special software, or apps, that will make the company's content shine.

NYPD vs. Journalists: NPPA Sends Letter to Ray Kelly Denouncing Police Abuse of the Press (HuffPost)
The National Press Photographers Association along with 13 other media outlets have penned a letter to New York City police commissioner Ray Kelly denouncing incidents in which members of the press have been wrongfully detained by the police.

Richard Roth on 20 Years Covering the U.N. General Assembly: 'It's Really Getting to See the World' (TVNewser)
As the U.N. General Assembly wrapped Monday, Richard Roth reflected on 20 years of covering the annual event for CNN. "All the countries of the world come here, so I think of it as a combination: the World Cup of soccer meets the Super Bowl," Roth told TVNewser. "For us, it's really getting to see the world."

Newsweek Editor's Letter on Hiatus (WWD / Memo Pad)
Tina Brown hasn't written one of her regular editor's letters for Newsweek since July 30. That's a week after Reuters reported the Harman family, owners of Newsweek, had stopped investing in the magazine and that IAC/InterActiveCorp. was the new sole majority shareholder. That same week Barry Diller suggested the magazine might go all-digital. Was there a link? She says she's just been too busy.

Humorist Calvin Trillin Wins Thurber Prize (Yahoo! News / AP)
A collection of humorist Calvin Trillin's writings called Quite Enough of Calvin Trillin: Forty Years of Funny Stuff has won the Thurber Prize for American Humor. The award is named for humorist James Thurber, who was known for the short stories and cartoons he contributed to The New Yorker magazine. It first was presented in 1997.

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