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Friday, Nov 02

Morning Media Newsfeed 11.02.12

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Martha Stewart Living Omnimedia to Cut 70 Staffers, Reduce Magazines (FishbowlNY)
Martha Stewart Living Omnimedia is cutting about 70 staffers and reducing its magazine publishing. According to The New York Times, the company started notifying employees Thursday afternoon, which made an already hellish week even worse for them. NYT / Media Decoder Everyday Food, the company's middle-market cooking digest, will be cut from 10 issues a year to five and will no longer be sold as a stand-alone publication. Instead, it will be delivered as a supplement to subscribers of Martha Stewart Living. Whole Living Magazine, which the company purchased in 2004, is on the market. Ad Age Whole Living averaged paid and verified circulation of 760,606, up 1.9 percent overall and down 14.6 percent on newsstands. Its January-through-November ad pages declined 7.6 percent to 475.2. WSJ The moves, announced on the eve of the company's third-quarter earnings, are part of broader efforts by Lisa Gersh, who was elevated to CEO in July, to return the company to profitability. paidContent MSLO expects the combined changes to save $33 to $35 million annually. The company also announced a handful of digital initiatives: a new PBS show, "several exciting new digital video series made for the web" and more apps. New York Post / Media Ink Toward that end, Stewart is doing the company's first digital video series, Countdown to Christmas, -- and the company finally unveiled an iTunes app for its flagship brand. But Stewart also yearns for the spotlight that bigger TV exposure will bring.

Re-Branding: Oprah, HuffPo Join Forces (PRNewser)
Two of the media world's biggest one-woman brands have joined forces in the interest of elevating both of their profiles -- and their respective media outlets. AP The two on Thursday launched "HuffPost OWN," a new section on the Huffington Post website that will feature material from the Oprah Winfrey Network and The new online destination will focus on lifestyle advice and personal inspiration. USA Today The first examples of content on the section will be familiar to Oprah fans: "8 Things NEVER To Be Embarrassed About," "Mantras To Get You Through A Horrible Week," "How To Find 7 More Hours In Your Day," and multiple posts on a longstanding fan obsession -- Oprah's favorite things (to buy). ZAP 2 it / POP 2 it "Understanding that we are all more powerful than we know -- that we are all connected to something bigger than ourselves -- is the real conversation I want to have. In many ways, it is the only conversation, I believe, truly worth having," Winfrey writes in a blog post on HuffPo OWN. "So let's continue this conversation together here at the OWN section of The Huffington Post." All Things D The dedicated version of the site on the Huffington Post platform has a range of social and interactive offerings, and has integrated access to the HuffPost audience, which is much larger. The content is supplied by writers and producers of, which will continue to operate independently.

News Media Play Big Role in Figuring Out Election Winners Long Before Vote Count Ends (The Washington Post / AP)
The public can get unofficial results in some states from government websites on election night or early the next day. But how can you be sure who won? In close contests, how do you know whether there are enough remaining votes to change the outcome? Most Americans are pretty certain they know who won from news media, which play a large role in not only reporting election results but figuring out who won -- usually long before the last votes are counted and certified. The Washington Post / Election 2012 Blog For weeks, critics -- MSNBC's Joe Scarborough among them -- have argued that New York Times' polling analyst Nate Silver gives President Obama too high a chance at winning the election. Thursday, Silver fired back, asking Scarborough to make a $1,000 bet on the race. The Atlantic That brings us to this week's big question: Is it okay for Nate Silver to wager money on the accuracy of his own predictions? Or is that a journalistic sin that jeopardizes his reputation for integrity? I submit that this case study gets at tricky questions that the political press would do well to confront. TVNewser BuzzFeed has a pair of interesting charts looking at the political persuasions of television viewers. One of the charts compares a handful of TV shows and the other a number of high-profile TV networks, both graph them in accordance with political persuasion, and the likelihood of voting.

It's Official: Erica Hill Named Weekend Today Co-Anchor (TVNewser)
NBC News has made it official: former CBS This Morning co-anchor Erica Hill will be joining Lester Holt as the co-anchor of Weekend Today. Hill will also serve as a national correspondent for NBC News, reporting for all of its platforms. NYT / Media Decoder In September, NBC named Dylan Dreyer, a Boston meteorologist, the Weekend Today weather anchor, so Ms. Hill's appointment this week completes a new cast of four for the program. HuffPost Jenna Wolfe, who had been co-hosting with Holt, has been bumped down to the news anchor position. THR Last summer, Hill was moved out of her co-anchor chair on CBS This Morning in favor of Norah O'Donnell. Hill was not seen on the network since CBS News made the surprise announcement in July. At the time, CBS News executives said their desire was to keep Hill at the news organization, but with few opportunities for a regular anchor role, that seemed unlikely at the time.

Sandy Twitter Troll Outed and Shamed (PRNewser)
To the unfortunate few who pay attention to online flame wars: The nightmare is over. ComfortablySmug -- the Twitter "troll" who posted false messages during Hurricane Sandy claiming that Con Ed was about to shut off power to all of Manhattan and that the New York Stock Exchange had experienced severe flooding -- has been named and shamed. NBC News A Wall Street analyst who tweeted misinformation that was then spread by others about the New York Stock Exchange's trading floor being under more than three feet of water because of Hurricane Sandy may face criminal charges. The Inquisitr Shashank Tripathi, tweeting under the handle @comfortablysmug, posted tweets that eventually made their way to mainstream media sources including CNN and The Weather Channel before the information was deemed false and refuted on the microblogging site.

MIT Professor Creates Algorithm To Predict Trending Topics On Twitter -– Before Twitter (AllTwitter)
How much do you think businesses would pay to know which topics would be trending on Twitter before they happen? We're not talking about paying for promoted trends here. This MIT professor claims to have figured out how to predict topics that will organically trend on Twitter before Twitter even knows they will trend. Mashable Associate Professor Devavrat Shah and student Stanislav Nikolov say their new algorithm predicts trending topics with 95 percent accuracy an average of 90 minutes faster than Twitter -- sometimes, as early as five hours before. GigaOM The algorithm incorporates a new approach to machine learning that compares real-time data with historical data and predicts outcomes based on past events that most closely align with the current situation.

Visit by Letterman, a Hero and a Rival, Lifts Kimmel's Ratings (NYT / Media Decoder)
David Letterman helped a competitor, Jimmy Kimmel, score his biggest audience for a Wednesday night in the 11 years of the show, even though Mr. Letterman had just performed in his own show -- and worn the same suit -- on CBS. Los Angeles Times / Show Tracker The Late Show host made the journey from the Ed Sullivan Theater in Midtown Manhattan to Brooklyn on Wednesday, a seven-mile trip that took him an hour and 25 minutes, thanks to Sandy-induced gridlock. It was a rare crossover appearance for Letterman, and his first-ever visit to Jimmy Kimmel Live. The Washington Post / The TV Column Tuesday's show went off as planned; ditto Wednesday's with Letterman, and it will go down as one of the most torrid bromance scenes in TV history.

October 2012 Ratings: Fox News Tops All Cable Channels (TVNewser)
October 2011 was a big one for cable news, with the Presidential debates and the final leg of the campaign generating huge numbers for cable news. Fox News was the biggest beneficiary, placing number one in primetime among all ad-supported cable channels for the month. HuffPost Viewers had multiple reasons to tune into cable news this month, with the 2012 election, four presidential debates, and Hurricane Sandy all making headlines.

LinkedIn Beats Expectations, raises Full-Year Revenue View (Reuters)
Professional social network LinkedIn Corp topped Wall Street's third-quarter profit and revenue targets, as advertising rates increased and sales from its hiring services nearly doubled. Forbes / Social Markets LinkedIn now has 187 million members, up from 175 million in the second quarter. On the product side, LinkedIn recently released a number changes designed to increase traffic and engagement, including a new home page, new profile pages and new "influencer" content.

Adult Trade Up In July (Publishers Weekly)
Fueled by the Fifty Shades trilogy, sales of adult trade books rose 18.2 percent in July, according to AAP's just released StatShot figures. In the month, e-book sales increased 47.4 percent while trade paperback sales rose 49.7 percent, the two formats that have benefited the most from Shades.

The Newsonomics of Aggressive, Public-Minded Journalism (Nieman Journalism Lab)
If you want to charge readers for journalism, you have to prove its value -- and that means getting beyond he-said-she-said and the view from nowhere.

Pew: 'MSNBC Was More Negative in its Treatment of Romney Than Fox Was of Obama' (Poynter)
Between the last week of August and the third week of October, 38 percent of campaign coverage studied by Pew's Project for Excellence in Journalism was "what is typically called horserace coverage, stories substantially concerned with the strategy and tactics of the campaign and the question of who was winning." In 2008, 53 percent of the coverage during an analogous time period could be so characterized.

Media Continues Pressing for Answers on Benghazi (TVNewser)
Amid the extensive coverage of Hurricane Sandy and what's become a second tier story, the presidential election, a few news organizations continue to report on the attack on the U.S. consulate in Benghazi on Sept. 11. On Thursday, Jake Tapper and a few of his colleagues put together a story about the effort to get answers.

UK Comedian Arrested by Sex Scandal Detectives (Yahoo! News / AP)
The child abuse scandal consuming the legacy of the late entertainer Jimmy Savile netted its second celebrity arrest Thursday as police swooped in on British comedian Freddie Starr, media reported. Executors of Savile's estate also said they were freezing his assets, clearing the way for a host of potential lawsuits.

5 iPad Apps Journalists Should Try For Interviews (10,000 Words)
When Apple first announced its fourth-generation iPad and iPad Mini, I'm sure many journalists out there were extremely excited for the opportunity to get their hands on these new gadgets. I know I was. But for all the functional uses the iPad provides us, I wonder how many journalists have truly incorporated it into an everyday work tool?

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