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Morning Media Newsfeed 11.08.12

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66.8 Million People Watched Election in Primetime, Down from 2008 (TVNewser)
Nielsen has released the final primetime ratings tally across all networks. 66.8 million people tuned in to coverage leading up to the projection of President Obama's re-election during the 11 p.m. hour (from 8-11 p.m. ET). Yahoo! News / AP The audience fell short of the record 71.5 million viewers who tuned in to the outcome of the 2008 contest and the historic election of the first African-American president. The Washington Post / The TV Column More people turned to NBC News on election night than any other TV network news source, Nielsen said Wednesday. About 12.1 million got their election night news from NBC in primetime, Nielsen said, though numbers are subject to final tinkering which won't happen until Thursday. NYT / Media Decoder The ratings represented a "resounding victory" for NBC, "grounded in accurate journalism that was on full display [Tuesday] night," Steve Capus, the NBC News president, said on Wednesday. THR / The Live Feed A distant second in the demo, ABC's coverage was much closer to NBC among total viewers. The network averaged a 3.8 adults rating (down from 2008's 4.5) and 11.15 million viewers. CBS was up from fast affiliate numbers in 2008 but down from the finals with a 2.7 rating among adults 18-49. The network also averaged 8.42 million viewers. USA Today Preliminary Nielsen ratings for Tuesday night's election coverage showed CNN again led cable rivals, as it did in 2008, but the race was narrower and total viewership was down slightly. Variety During the more traditional 8-11 p.m. primetime hours, where it typically dominates its cable news rivals, FNC hit an all-time high with 11.45 million viewers, peaking with 11.8 million in the 10 o'clock hour. CNN averaged 9.25 million, and MSNBC pulled 4.67 million. CNN did edge out FNC in primetime among adults 25-54.

Facebook Insights from the First Social Election (AllFacebook)
Now that the 2012 presidential election is in the record books, we can start to examine more closely the role that Facebook played in the first "social election" and how the winners and losers used the platform in the waning hours of the race. As of Wednesday morning, the Facebook CNN-Election Insights tool reported that mentions of President Barack Obama on Facebook in the U.S. were up 119 percent since Tuesday, while mentions of Republican presidential nominee Mitt Romney were up 51 percent. VentureBeat The 2012 election was the first true social media election, and no one knew that better -- or used it as a strength -- than Obama. HuffPost / Bianca Bosker Forget must-see TV: The pundits who people paid attention to were a personal mix of Facebook friends, twitterers, bloggers and vloggers, with experts like Wolf Blitzer just one voice in the din. We were each listening to more voices, but fewer of the same voices. LostRemote Social media existed in previous elections, but never before was it as integral a part of the conversations as it was last night. Calls on TV changed the conversation on social media, while conversations online trickled onto TV sets. The water cooler is now big enough for the world to gather around, and media coverage of future elections will never be the same. CIO Today When the history of this period is written, social media will most likely be seen as the technology that changed both how campaigns communicate with voters, and how voters communicate between themselves. Forbes / Voted Up Whether you're ready or not for the 2016 campaign, the Internet is. As the results came in, #Hillary2016 trended worldwide on Twitter. The Huffington Post, by the way, already has a 2016 Election section of its website up and running. Let the games begin.

ABC's Diane Sawyer Spurs Jokes from Twitterverse (Yahoo! News / AP)
Diane Sawyer's Election Night performance left some viewers asking if she had begun celebrating Tuesday's election a bit early. Co-anchoring ABC News' coverage, the veteran journalist struck a different manner from her practiced, straight-news-delivering style. Philadelphia Inquirer / SideShow A lot of people got drunk on election night, some in glee, some in despair. And some only seemed drunk. Which was it, we at "SideShow" wonder, with Diane Sawyer, longtime ABC anchor? LA Times / Show Tracker Throughout the evening's broadcast, the anchor frequently slurred her speech, stumbling multiple times over President Obama's name and, at one point, calling him "President Barack." She also seemed distracted and easily excited, asking off-topic questions about the Obama campaign's use of exclamation points while leaning heavily on her desk as if for support. E! Online / Pop & Politics ABC's veteran and (save for Tuesday night) venerable news anchor took to Twitter Wednesday morning in the wake of her foray into online infamy, and, well, yes. She knows all about Buzzgate. "Read your tweets the good, the bad, and the funny. See you on @ABCWorldNews."

NBC's Brian Williams Takes Aim at 'Irresponsible' Colleague Donald Trump (TVNewser)
Reality TV host Donald Trump, who for whatever reason is taken seriously as a political pundit by many TV news outlets, was called out by NBC News anchor Brian Williams after he sent a series of ridiculous tweets Tuesday night. After Mitt Romney's loss was apparent, Trump took to the social network to vent his frustrations: "This election is a total sham and a travesty. We are not a democracy!" The Atlantic Wire "This is, as they say, out there and getting an airing tonight, so you might as well know about it," Williams starts. "Donald Trump, who has driven well past the last exit to relevance and veered into something closer to irresponsible here, is tweeting tonight. Here's a sampling..." Yahoo! News / AP Trump has deleted some of the Twitter tirade he posted following President Barack Obama's re-election, and added new critiques of Williams. Politico "Brian, if I'm 'well past the last exit to relevance' how come you spent so much time reading my tweets last night? @nbcnightlynews" -- Donald J. Trump (@realDonaldTrump) November 7, 2012

Man Behind Anti-Muslim Film Sentenced to Prison (Yahoo! News / AP)
The California man behind an anti-Muslim film that led to violence in many parts of the Middle East was sentenced Wednesday to a year in federal prison for probation violations in an unrelated matter, then issued a provocative statement through his attorney. New York Daily News In exchange for the guilty plea, prosecutors dropped four violations, including a charge he lied when he stated his role in Innocence of Muslims was limited to writing the script. The movie, produced in southern California under the working title Desert Warrior with a male lead named Master George, was later dubbed with anti-Islamic rhetoric and spliced into a 14-minute-trailer posted on YouTube in July. The Atlantic Wire On his way to a federal prison, Nakoula Basseley Nakoula couldn't help but stir up a little bit more trouble. After the trial had concluded, Nakoula told his lawyer Steven Seiden to make a statement to the press outside the courthouse. "The one thing he wanted me to tell all of you is President Obama may have gotten Osama bin Laden, but he didn't kill the ideology." Someone asked what Nakoula meant by that and Seiden admitted, "I didn't ask him, and I don't know."

Fox Has No Problems with Rove a Day Later (Yahoo! News / AP)
The on-air spectacle of Fox News analyst Karl Rove publicly questioning his network's call of the election for Barack Obama happened because Rove and Fox's decision desk both had pieces to a puzzle that the other wasn't aware of, a network executive said Wednesday. NYT What role was Rove playing when he heatedly contradicted Fox News? Was he acting as the man who oversaw the most expensive advertising assault on a sitting president in history, unable to face his own wounded pride? The fund-raiser who had persuaded wealthy conservatives to give hundreds of millions of dollars and now had a lot of explaining to do? Or the former political strategist for George W. Bush, who saw firsthand how a botched network call could alter the course of a presidential contest? NYT The election results that delivered a second term to President Obama on Tuesday left some well-known pundits, many of whom have a partisan bent, eating crow on Wednesday morning -- including analysts like Karl Rove, Dick Morris and Michael Barone, all of whom had confidently predicted a victory by Mitt Romney.

DC Offering Monthly Titles Via Apple, Amazon, B&N (Yahoo! News / AP)
DC Comics is expanding its digital storefront, putting all its monthly titles -- from Batman to Superman -- on sale at iTunes, Amazon's Kindle store and Barnes & Noble's Nook shop. CNET New issues of DC's superhero New 52 line, as well as its Vertigo imprint, will publish on the same day and date in the proprietary eBookstores, the Comixology app, and in physical comic bookshops. The Telegraph "As e-readers and tablets continue to explode in popularity, it's important for us to offer consumers convenience and choice in how they download digital comics and graphic novels and these new distribution deals with the top three eBookstores do just that," said Jim Lee, co-publisher at DC Entertainment.

Businessweek Shows Aged Obama on Next Cover (HuffPost)
Businessweek continued its streak of attention-getting covers on Wednesday by portraying President Obama as a much older man for its next issue. "The opposition remains considerable, and no matter how successful he is, the hardest job in the world will take its toll," the editors wrote about the cover, which shows a wrinkled, white-haired Obama with the headline "The Next Four Years." Mashable The publication premiered the image on its Facebook page Wednesday morning. Newsstand sales may be slipping, but some recent covers from Time, Newsweek and New York magazine have received a great deal of attention on social media.

U.K. TV Veteran Calls for 'Radical' Break-Up of BBC in Wake of Abuse Scandal (THR)
British TV veteran David Elstein has called for a "radical" break-up of the BBC in the wake of the Jimmy Savile sexual abuse scandal that has rocked the public broadcaster.

Is Facebook Already Making Instagram Uncool? (Forbes / Tech and China)
This week we saw a small but irrefutable sign that Facebook is starting to Facebookify Instagram. They have launched Instagram Pages. It basically creates a website for Instagram. Another way of saying it, Facebook is recreating Instagram as it would have looked if it had been born in 2006 instead of 2010.

Has Political Ad Spending Hit a Ceiling? Sorry, but No (Ad Age / Campaign Trail)
Some $6 billion is estimated to have been spent on 2012 election advertising across all media, according to the Center for Responsive Politics. That's actually less than the auto industry spends on TV advertising in a year, but it's more than enough to make a 4-year-old girl in Colorado cry out of frustration. Given the inundation of media markets in swing states, is it conceivable that political ad spending has hit a ceiling?

How to Measure ROI on Pinterest (SocialTimes)
Pinterest may be a wonderland of free traffic referrals, but how do you measure success on a social network with no advertising? In a webinar that covered Pinterest analytics and social ROI, Pinfluencer's Alex Littlewood outlined the metrics of pinning.

Google's New Search Page Design: Highly Redundant, Needlessly Stark and Sometimes Useful (TheNextWeb)
Wednesday, Google began rolling out a brand new Search page design in the US -- coincidentally right as the presidential election reached its climax. The timing may or may not have been intentional, but either way you'll be forgiven if you're only just noticing the new design now as the political fog settles.

The $20 Ad Campaign: Small Businesses Find Alternatives to Google AdWords (paidContent)
Many small businesses have had few options beyond Google's AdWords to attract customers online. But now, upstart ad companies are using social media and new publishing tools to offer businesses effective -- and affordable -- alternatives.

Basic Tech Tips for Journalists: Reverse Image Search (10,000 Words)
In a world with Photoshop or photo editing software at nearly everyone's fingertips, it can be hard to know if that stunning image making the rounds is real or even recent. Also, it can be hard to track down the original source of photos or images when they pop up on Pinterest with a link to a Tumblr that links to another Tumblr that links to a blog that doesn't cite the source. While there's no fool proof way to find the original, there are a few ways to track down other copies of the image and potentially the original source.

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