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Wednesday, Nov 14

Morning Media Newsfeed 11.14.12

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WaPo: Marty Baron In, Marcus Brauchli Out (FishbowlDC)
WaPo got a new leader Tuesday. It's the Boston Globe's Marty Baron. As Washingtonian's Harry Jaffe and others predicted, Steamed Marcus Brauchli is out. Reuters Baron will be the paper's third editor over the span of 22 years. Prior to Brauchli, the newsroom was led by long-time editor Leonard Downie Jr. "We are thrilled to have Marty Baron lead the Washington Post's newsroom," publisher Katharine Weymouth, whose family controls the paper, said in a statement. The Boston Globe The Globe will launch a national search to fill Baron's job, said Christopher M. Mayer, publisher of the Globe. While citing the talent within the newsroom, he said he would also consider outside candidates. Mayer said his goal is to fill the position as quickly as possible. The Washington Post Brauchli will step down at the end of the year to become vice president of The Washington Post Company with responsibility for evaluating new media opportunities. WSJ Over the past year or so, most major newspapers have adopted "paywalls" that limit nonsubscribers' access to their websites. The Post hasn't done so, and has had to make up for falling ad revenues largely by cutting costs. Brauchli cut newsroom costs by about 25 to 30 percent during his tenure, according to a person familiar with the matter. Bloomberg Businessweek The paper won four Pulitzer Prizes and increased Web traffic under Brauchli, though the Post lost print circulation and advertising revenue -- part of a broader industry slump. Weekday circulation at the paper fell 8.9 percent to 462,228 over a six-month period ended Sept. 30, while the Sunday edition dropped 20 percent to 674,751, according to the Audit Bureau of Circulations. The Daily Beast / Spin Cycle The decision by Weymouth, who hired Brauchli, could reinvigorate a newsroom where morale has been depressed as print circulation has fallen, big-name reporters have departed and the paper's domestic bureaus have been shuttered. (I am among the alumni, having left the Post in 2010.)

Who Should Be Time's Person of the Year? (FishbowlNY)
Time hosted its annual Person of the Year panel Tuesday, where a seemingly random assortment of notable people give their opinions on who should get the honor. Time The five-person panel was comprised of Today show host Matt Lauer, Breaking Bad actor Bryan Cranston, speaker Newt Gingrich (who was Time's "Man of the Year" in 1995), Top Chef host Padma Lakshmi and Philadelphia mayor Michael Nutter. Moderated by Time managing editor Rick Stengel, the panelists debated many nominees, including President Obama, Mother Nature and a few prominent women. The Atlantic Wire Lauer argued for climate change because of Hurricane Sandy or "the unemployed American worker." Gingrich wants "the American voter." Capital New York Lakshmi made an eloquent and impassioned case for Malala Yousufzai, the Pakistani schoolgirl and education activist who survived a Taliban gunman's bullet on Oct. 9. "You have this 15-year-old girl right in the heart of darkness as a beacon of light," said Lakshmi. Nutter is stumping for women in general. Forbes / Mixed Media Better than any of these suggestions was one that came from an audience member, who suggested putting Lance Armstrong, David Petraeus and Joe Paterno on the cover under the heading "Fallen Heroes."

Cable Network Ranker: Fox News Tops for 4th Consecutive Week, CNN and MSNBC Crack Top 10 (TVNewser)
The election week cable network ranker is in, and it shows huge ratings gains for the cable news channels, as one would expect for such a newsworthy week. Fox News Channel was the No. 1 ad-supported cable network for the fourth consecutive week, the first time that has ever happened in the network's history. FNC averaged 3.55 million viewers in primetime, and 1.78 million viewers in total day. In the adults 25-54 demo, FNC was second only to ESPN. USA Today The results of the presidential race drew 66.8 million viewers across 13 networks in primetime Tuesday, down from 71.5 million in 2008. NBC won the most viewers, with 12 million, followed by Fox News (11.5 million). But Fox's ratings plunged (and MSNBC's climbed) after the race was called in late night. Yahoo! News / AP The football and political seasons were a boost to NBC in last week's television ratings. NBC finished a strong second to typical leader CBS in the primetime ratings, and won handily among the 18-to-49-year-old viewers it courts most fervently, the Nielsen Co. said. Sunday night's NFL game between Houston and Chicago was the week's most-watched telecast in prime time. NBC's election night coverage with Brian Williams also finished among Nielsen's top 10, beating its ABC and CBS rivals. Variety Through seven weeks, NBC is up a big 23 percent vs. last year -- its biggest year-over-year gains in the 25-year history of Nielsen's people-meters.

Petraeus Sex Scandal Becomes Scandal (FishbowlDC)
The sex scandal centered on Gen. David Petraeus added another juicy layer of scandal Tuesday. D.C.-based crisis manager Judy Smith, the woman who inspired ABC's political drama Scandal, is now involved. The Daily Beast Watch political thriller Scandal on ABC on Wednesday, and learn from trouble-shooting Kerry Washington as sexy Olivia Pope, a master of manipulation. Her role is based on the high-octane career of black-belt communications expert Judy Smith, who is familiar with Washington peccadilloes, having shepherded Clarence Thomas through his Supreme Court nomination, and advised a raft of well-known personalities, including Monica Lewinsky and NFL quarterback Michael Vick. The Guardian / ShortCuts This came about when Smith met writer and producer Shonda Rhimes for a 20-minute chat -- and the pair spoke for more than two hours. But both have emphasized she did not break any confidences, and that is the key to understanding Smith, says Kenney Baden: "She doesn't get out there to get fame for herself." By nature, she is a force behind the scenes to be reckoned with.

Times Newsroom Employees Vote to Accept New Contract (NYT / Media Decoder)
After 21 months of protracted negotiations between The New York Times and the union representing newsroom staff, members of the union voted overwhelmingly on Tuesday afternoon to ratify a contract. New York Observer But the mood in the newsroom was one of resignation rather than elation. "No one is elated," said Times staff editor Daniel Gold. "It's how you look at the glass." HuffPost The deal, which is valid through March 30, 2016, institutes modest bonuses and pay raises, introduces a controversial and less generous new pension plan, and preserves the current union health plan. NY Post The contract provides no retroactive pay hike, although it will offer in March 2013 a one-time "bonus" equal to 3 percent of a year's salary. The bonus will not figure into the base salary.

Dropbox Passes 100 Million Users (NYT / Bits)
Dropbox, the online storage company, said Tuesday that it had surpassed 100 million users. The company said it quadrupled its user base in the last year, and it attributed its rapid growth to more consumers and small businesses porting their personal and professional files to the Internet. Bloomberg Businessweek "The 100-million users milestone is more than just a number for us," says Drew Houston, co-founder and chief executive officer of Dropbox. "It's symbolic of us joining an elite handful of companies that have reached that scale. It's also a start of the new road we are on -- the road to a billion users." Houston notes that the last bit, the part about the billion users, would have seemed delusional when Dropbox began a few years ago. These days, though, it seems feasible, particularly as smartphone and tablet sales explode and people scramble for an easy way to link the devices to their home and office PC files. TechCrunch Houston says Dropbox is fulfilling the promise of the cloud. For users, he believes "Dropbox is the first day of the rest of their life. I can take my laptop, throw it in the water, go to the Apple store, and start over like nothing happened."

Elmo Accuser Recants (PRNewser)
Looks like Elmo should be back to work soon after all: Only a day after beginning procedures to charge puppeteer Kevin Clash with having improper relations with a minor, his accuser has recanted and agreed to abandon the allegations altogether. Yahoo! News / AP In a quick turnabout, the man on Tuesday described his sexual relationship with Clash as adult and consensual. Clash responded with a statement of his own, saying he is "relieved that this painful allegation has been put to rest."

We Need a 'Truth' Campaign for Digital Literacy and Data Tracking (PBS / MediaShift)
Earlier this year, Bill Diggins, a marketing executive at Verizon Wireless, revealed a chilling fact about how much information the company collects about its customers. "We're able to view just everything that they do," he told a crowd at the Paley Center in New York. "And that's really where data is going today. Data is the new oil."

Petraeus Enlisted for Cameo in Call of Duty Game (Yahoo! News / AP)
David Petraeus has landed on his feet with a new gig in Call of Duty: Black Ops II. The retired Army general who stepped down as CIA director last week amid a scandal surrounding his extramarital affair pops up in the highly anticipated Activision Blizzard Inc. first-person shooter game released Tuesday. WSJ / Digits The Call of Duty franchise includes highly stylized depictions of specialized soldiers, usually partaking in some kind of global conflict -- and are often inspired by real-life people and events. In Black Ops 2, a character is based on the former general. Not only does he look like Petraeus, but in a short clip he is referred to as "Secretary Petraeus."

GIF (v.) Bests YOLO as Oxford Dictionaries' U.S. Word of the Year (LA Times / Tech Now)
"Higgs Boson" was a contender. So were "superstorm," "Super PAC" and "YOLO" (an acronym that stands for You Only Live Once). But Katherine Martin, head of the U.S. dictionaries program at Oxford University Press USA, said that when it came time for her team of lexicographers to pick the word of the year, the choice was obvious. It had to be GIF, the verb.

Turn Pirates into Customers: A Smart Approach to the Photo Problem (paidContent)
The popularity of image sites like Instagram and Pinterest means more photo sharing -- but also more copyright infringement. If we're to avoid the bitter experience of the music industry, image owners should look to Dreamstime's example of turning infringers into customers.

Newspaper Reporter Who Broke Penn State Scandal Joins CNN (TVNewser)
Sara Ganim, a reporter with The Patriot News in Harrisburg, Penn., has joined CNN as an Atlanta-based correspondent. Ganim broke the story of the grand jury investigation into Jerry Sandusky, the former defensive coordinator for Penn State football. Ganim, awarded a Pulitzer Prize earlier this year, was an on-air contributor for CNN, HLN and In Session during Sandusky's trial.

Tumblr Editor Jessica Bennett on New Platforms for News and the Rise of the GIF (Nieman Journalism Lab)
The fall of 2012 should leave no doubt that Tumblr is in the media business. When the national political conventions rolled around, Tumblr sent its first correspondents to cover the action. As GIFs took on a bigger role in storytelling during the Summer Olympics and the presidential campaigns, Tumblr was at the heart of it.

Op-Ed: What Can Digital Marketers Learn from the Election? (AgencySpy)
Living in New York, I thankfully did not have to endure the billions of dollars spent on political advertising this election myself, but now that the results are in and our feeds on Facebook and Twitter are returning to their normal political apathy, it's probably worth exploring what we as marketers learned from politics this year.

Why Social Media Shaming Is OK (BuzzFeed)
The politics of social media shaming might seem complex, but they're remarkably simple: When people say things out loud that the public has collectively -- or like, a lot of it, anyway -- agreed are offensive, hurtful, or stupid, it's within the purview of the public to retort, to challenge, and to chasten.

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