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The Circular Firing Squad in California (NYT)
David Carr: Reporting on the contretemps at the Los Angeles Times last week brings to mind a scene in which you come upon a sinking vessel and see people scrambling everywhere. And then you realize they are not looking for buckets, but guns. Deadline Hollywood Daily: Rumsfeld — friend of LAT publisher David Hiller — was asked to guest-edit after Grazer.

The Papers Chase: Writers and Their Archives (NYT)
When writers die, their work lives on — and their papers go to Texas. Or Yale, Harvard, Emory, the New York Public Library, the British Library and other scholarly institutions that collect authors' manuscripts and correspondence. How such papers change hands — and find monetary value — is the result of a peculiar alchemy between market forces and literary reputations.

Feud Erupts Over Founding of Wikipedia (AP via HuffPo)
The nascent Web encyclopedia Citizendium springs from Larry Sanger, a philosophy Ph.D. who counts himself as a co-founder of Wikipedia, the site he now hopes to usurp. The claim doesn't seem particularly controversial — Sanger has long been cited as a co-founder. Yet the other founder, Jimmy Wales, isn't happy about it.

Online, Churls Gone Vile (WaPo)
Howard Kurtz: One of the unique qualities of Internet discourse is its freewheeling, no-holds-barred nature, where passionate arguments are often accompanied by some choice expletives and a virtual finger in the eye. But what happens when the talk turns ugly, racist and violent?

TV's Biggest Moneymakers (Forbes)
American Idol regularly attracts the biggest audience in TV. No surprise it generates the biggest ad dollars in TV, too: Advertisers pay an average of $745,000 for a 30-second spot on News Corp.'s Fox network. But big audiences alone don't guarantee big money.

Presidential Hopefuls Biden, Richardson Want MySpace Friends (WaPo)
On his MySpace page, Joe, 64, says he's a Scorpio from Wilmington, Del., and that he went to the University of Delaware and Syracuse Law School. His profile indicates that he's looking for "friends" on MySpace. At the moment, he has 1,199 of them on his page, including "Maya," "Honey" and "Parts Boy." Bill, 59, from Santa Fe, N.M., says on his MySpace page that he's 6 feet 2, "Latino/Hispanic" and "straight. " He also says he's on the site for "networking [and] friends." And he's a Scorpio, too! Oh, and one more thing: Both Joe and Bill seem very interested in becoming the next president of the United States.

Nike Drops Ad Agency, Sends Shockwaves (WSJ)
This month's decision by Nike, Wieden's longtime star client, to look for a new agency to handle part of its business sent ripples across the industry. The reaction wasn't so much because Wieden has been Nike's lead agency since 1982, a connection cemented by a close relationship between Nike Chairman Philip H. Knight and Wieden principal Dan Wieden. What really unnerved Madison Avenue was that one of the main reasons for Nike's move was dissatisfaction with the agency's digital expertise.

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