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Citizen Huff (NYT)
When Arianna Huffington, the 57-year-old author and former conservative pundit, announced her plans for The Huffington Post three years ago, many critics dismissed the idea as a digital dinner party for her new liberal friends. But it has grown in ways that few, except perhaps Huffington herself, expected.

Jeopardy! Signs Partnership for Live Mobile Component (B&C)
If you sit at home thinking you could beat those know-it-alls on Jeopardy!, now you will have the chance. The Sony Pictures Television game show and developer AirPlay will announce an agreement to develop a multiplayer mobile game that will allow users to play along live with Jeopardy! contestants while the show airs, via their BlackBerry, cell phone or other personal digital assistant.

Mags Go Gaga for Green, With Just a Nod to Own Hypocrisy (AdAge)
Green concerns are sure to stay top of mind as April 22 approaches, and we can look forward to many events, ad campaigns, TV specials and, of course, "green" magazine issues. But many of those green glossies seem determined to test their readers' capacity for cognitive dissonance by editorializing for eco-friendly action on virgin paper that lugs big carbon emissions behind.

Network Radio Turns Up Ads (Mediaweek)
Network radio is undergoing a renaissance. At a time when the economy is squeezing local advertisers and local media, the medium — with its attractive efficiencies, targeted reach and greater accountability — is thriving. Up 4 percent in 2007 to $1.15 billion, the health of network radio stands in stark contrast to the rest of the on-air radio business, which declined 3 percent to $18.5 billion.

Si TV Presents New On-Air Look (Hollywood Reporter)
Si TV is rolling out a new on-air look inspired by pop art and iconography derived from the Latino cultures served by the cable network. The network, which targets 18- to 34-year-old English-speaking Latinos in the U.S., said the look is designed to break through a cluttered TV landscape and "speak to a new generation of Latinos whose lives blend fluidly between traditional Latino and American cultures."

How MLK Should Be Remembered By the Media (Marketwatch)
Jon Friedman: Journalists just love to mark major societal and historical events by passages of time, labeling them as milestones and anniversaries. So four decades after King's death, the U.S. media will undoubtedly commemorate his enduring legacy. This time, however, I hope the media can resist the temptation to call King's shooting an "anniversary." The description simply seems inappropriate.

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