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NBC Moves 30 Rock to MILF-Friendly Time Slot (NYT)
Two weeks after NBC was criticized for showing a racy episode of 30 Rock during its self-proclaimed family hour, 8 to 9 p.m., it has changed course and moved the show to 9:30 p.m. on Thursdays, although, network officials say, for a different reason. An NBC executive said the shift was made to give 30 Rock a better lead-in audience to try to capitalize on the rising profile of Tina Fey.

Mags Go 3D (NYT)
With blinking lights, pop-up ads, kiss-on lipstick samples, scratch-off scents, melt-in-your-mouth taste strips, and even pocket squares, advertisers are stuffing magazines full of just about anything to make their advertisements stand out. One reason for the phenomenon is the technology that makes it less expensive to put unusual objects in magazines and that helps advertisers create more sophisticated inserts.

Reporting Awards for AP's Deb Riechmann, CNN's Ed Henry (AP)
Deb Riechmann of The Associated Press and Ed Henry of CNN have won the Merriman Smith Award for presidential coverage under deadline pressure. Riechmann, the winner in the print category, won for her coverage of President Bush's trip to Iraq's Anbar province last September. The judges praised her "solid reporting under the gun to make the very tight deadlines."

Disney's Evolving Business Model (Portfolio)
Hannah Montana can carry a tune and, apparently, a billion-dollar corporation. Disney was floundering until it plugged in its tween dream machine, cranking out the bubblegum-pop stars that make young girls scream — and spend, spend, spend.

Rupert Murdoch Firm Goes on Trial for Alleged Tech Sabotage (Wired)
Did a Rupert Murdoch company go too far and hire hackers to sabotage rivals and gain the top spot in the global pay-TV war? This is the question a jury will be facing in a spectacular five-year-old civil lawsuit that is finally being tried this month in California but which has, oddly, received little notice from U.S. media.

Writers Push for Laws to Maintain Internet Freedom (AP)
Writers are pushing for legislation to guarantee the Internet's status as an open forum for communication. Partic Verrone, the president of the Writers Guild of America, West, is scheduled to appear today before the Senate Commerce, Science and Transportation Committee at a hearing entitled "The Future of the Internet."

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