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BET Awards Ratings Soar Thanks to Michael Jackson, Twitter (AdAge)
Broadcast networks may have gotten a boost from Michael Jackson tributes over the weekend, but the biggest beneficiary was Sunday night's BET Awards. The annual ceremony was the year's highest-rated cable telecast, with 10.65 million viewers watching live-plus-same day, thanks to its last-minute tribute to the late singer.

Joost to Reorg Biz Model; CEO Steps Down (Mediaweek)
Joost -- the mega-hyped and mostly disappointing online video platform -- has announced that it will undergo a major shift in its business model, away from focusing on its consumer-aimed video site Joost.com toward becoming a back-end technology vendor for other media companies.

Keeping the Fizz in the Journalism Biz (Slate)
Jack Shafer: The cheap tools and affordable devices the average Joe has at his disposal to produce precision journalism and distribute it around the world are enough to make the reporters of yesterday sob in envy. It's the difference between digging ditches with a spade and excavating a canal with dynamite.

Goldman Responds to Rolling Stone Piece (NYP)
It's not often that a music magazine roils one of the most successful firms on Wall Street. But that's exactly what's happening at Goldman Sachs, where senior executives are miffed at a 12-page story in the current issue of Rolling Stone that advances a theory that the firm has rigged the game on Wall Street.

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