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O.J.'s Book to Get Oprah Treatment (WaPo)
Lisa de Moraes: The raging debate among O.J. Simpson and the families of Nicole Brown Simpson and Ron Goldman as to whether O.J.'s book If I Did It should be published has finally turned out a winner: Oprah. Denise Brown, sister of O.J.'s dead ex, Nicole, and Fred and Kim Goldman, father and sister of Nicole's dead pal, Ron, agreed to confront each other about the publication on the Sept. 13 edition of the talk show. GalleyCat: Goldmans, Denise Brown face off on Oprah

China Pulls Plug on Live Plastic Surgery Show (Xinhua)
China's broadcasting watchdog has ordered a television station to stop showing a reality TV show that included live scenes of doctors performing plastic surgery, saying it was too gory and included too much nudity. 2007 MyLike Date with Beauty advocates extravagance, waste and low tastes, the State Administration of Radio, Film and Television said in a statement yesterday.

Facebook to Mine User Profiles for Targeted Advertising (WSJ)
Social-networking Web site Facebook Inc. is quietly working on a new advertising system that would let marketers target users with ads based on the massive amounts of information people reveal on the site about themselves. Eventually, it hopes to refine the system to allow it to predict what products and services users might be interested in even before they have specifically mentioned an area.

Quiet Makeover for Lucky (WWD)
Lucky has been conducting a quiet evolution on its cover and inside pages since the August 2006 issue. The front of the book was the first to change with handwriting-like type on some pages nixed in favor of a more structured font, along with a shift toward softer colors and no text-boxes for "what I want now." One month later, editors got rid of the bold color borders on edit pages. So far readers appear to approve what they're seeing.

Brady Flacks Daughter's Book in a Column, Sklar Protests (HuffPo)
Rachel Sklar: Forbes media columnist James Brady is known for chumminess with his subjects and the occasional big, wet kiss, but this is truly unbelievable. In his column yesterday, Brady writes of this AWESOME lady author of his acquaintance: Susan Konig, and her latest book, I Wear the Maternity Pants in This Family. It takes him eight gushing paragraphs to admit she is his daughter.

After Sale of Dan's Papers, Founder Readies Hamptons Memoir (NY Sun)
Dan Rattiner has made a career of finding offbeat stories amid the glitter of the Hamptons celebrity scene. Now the founder of Dan's Papers, the weekly publication read by those who vacation on the East End, is getting ready to tell his own story. Rattiner is set to publish his first memoir next spring.

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