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Rocketboom Moves Distribution to Blip.tv (NewTeeVee)
Rocketboom, the popular news and entertainment show which has pioneered a number of innovations for online video programs, has chosen Blip.tv as a publishing partner. Besides taking on the duties of serving new and archived videos, Blip.tv will also be helping the show sell advertising, and has introduced a new clickable, closable overlay bug for in-video ads.

Why the Sports Beat Must Evolve (CJR)
Robert Weintraub: Reporters need to be unleashed a bit to compete and remain relevant. Why not let beat writers showcase their writing and give readers the full benefit of their nuanced understanding of the team, its personalities, and the sport itself? They can still report. They can still cover the games and do the locker room interviews. The difference is how it is all put together in the final product.

Gannett Considering 'Dramatic' Newspaper Width Reductions (E&P)
After completing a two-year conversion of its 85 daily papers from 52-inch web size to 48-inch, Gannett Co. Inc. is conducting a national review for a possible second size cut to 44-inch web. The 44-inch size would be a dramatic change, especially since it would make each page size 11 inches by 22 inches, meaning the width would be half the length.

Bulky Yellow Phone Books Turn the Page to Online Video (WSJ)
Superpages.com, Yellow Book USA Inc., and AT&T Inc.'s Yellow Pages already offer listings on the Web. Now these companies and others are beginning to offer online videos, allowing advertisers to post versions of their TV commercials alongside their Web ads. The directory companies are even offering to produce new videos for businesses, which run as long as two minutes on some sites.

Web Video Ads Will Not Save Your Soul (InternetNews)
According to a study, 75 percent of respondents in a recent online survey said they watched more video online than they did a year ago and over half expect to watch more in the next year. 78 percent agreed that online video ads provide as much or more of an opportunity to learn about an advertiser than television, and 63 percent said they prefer video sites to include advertising in order to keep content free.

Online Video: Short-Term Hype Or Long-Term Brand Builder? (MediaPost)
Nigel Hollis: While online video may suffer just as many successes and duds as its TV counterparts, its effectiveness compared to other online ad formats is certain. So what does the future hold for online video? I believe it will become an important means to build brands in an online environment, allowing advertisers to reach out to and communicate with people who are not yet thinking of buying their product or service category.

Through Q3, Business Mags' And Newsweeklies' Ad Pages Remain 'Carsick' (MIN)
Publishers Information Bureau reports first-half-2007 car spending down 1.5 percent (sinking further from year-end-2006's -11.0 percent), and with that downward momentum continuing during the summer, it is reflective in Newsweek/Time/U.S. News & World Report and BusinessWeek/Forbes/Fortune all being down through September.

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