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As Couric Stays in Third, CBS Stresses the Positive (NYT)
Katie Couric passed the six-week mark on the CBS Evening News last night, having fallen behind NBC and ABC in the ratings in recent weeks and having lost much of the momentum her program had early on. Still, the program continues to post significant gains when compared with last year at this time, when it was led on camera by Bob Schieffer.

New York Times Editor: 'Media Let Country Down' Before War (M-Live via FishbowlNY)
Speaking before an audience at the University of Michigan on Monday, New York Times executive editor Bill Keller said the "American media let the country down in its reporting before the war."

New Saveur Editor and the 'Three-Dimensional Concept of Eating' (Tripmaster Monkey)
Jean Tang: For Saveur, the choice of the mild-mannered James Oseland as top dog is an appropriate one, and it's not just because of his broad cultural consciousness, his well-traveled palate, or his credentials as a serious cook. Oseland is the sort of intellectually subversive food journalist with a clear bias (toward bright, vivid, "exotic" dishes), a keen directional (east!), and a mission.

BusinessWeek Looks to Web to Attract Readers (FT)
For the editor-in-chief of the world's biggest business magazine, one goal is paramount: keeping his title on the "must read" list. "You don't want to be a discretionary read, that is too dangerous," says Stephen Adler, who last year stepped into the potential danger zone, taking over responsibility for all of the content in BusinessWeek, its website and its seven foreign language editions.

Publisher Will Schenck's First Anniversary at Men's Journal Produces Ad Record (MIN)
Jann Wenner's November 5, 2005, promotion of Schenck from Men's Journal associate publisher was a rare "orderly succession" at Wenner Media, but it paid off with the December Reader's Choice-driven all-time-best 164 ad pages and year-end-2006's 1,070 trailed only 2000's "dot.com"-ad-aided 1,145 for the most in the mag's 14-year history.

Dick Wolf on the Future of TV Ads (WSJ)
Long before he created Law & Order, Wolf was an ad man — and he took advertising's lesson to heart when building his TV empire. In an interview, he discusses the changing relationship between advertisers and television.

One Year After Overhaul, New TV Guide Making Progress (MIN)
Like those Housewives, the folks at TV Guide have long been Desperate. After an unprecedented prosperity following its April 1953 launch that led circulation to peak at nearly 20 million in the late 1970s (when newsstand buyers were paying 15 cents), it had hemorraged to a "weak" 9 million in 2004. Scott Crystal's mission was to turn things around. And he has.

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