Why Hachette Killed ElleGirl (Ad Age)
ElleGirl had met the very measures that once defined startup success. In less than five years its paid circulation surpassed half a million. Maybe it wasn't profitable — Hachette wouldn't say — but ad pages were booming. MIN: ElleGirl editor and ex-YM ed Christina Kelly: "What Jack [Kliger] did was a business decision that he regrets as much as me. What happened at G+J was far worse."

MySpace Sets Strict Standards for Youth Safety (LAT)
Fighting its reputation as an unsavory online hangout, "social networking" site, the social networking site has hired a former federal prosecutor to patrol the service and launched ads warning kids about Internet predators. FBNY: MySpace: 'Don't Believe the Type.'

Public Developing 'Celebrity Fatigue' (Variety)
Steven Zaitchik: The celebrity culture may have reached its saturation point. An unprecedented number of celebrity mags, Hollywood-driven news shows and Internet portals, all offering up-to-the-second gossip, are competing for the same viewers, readers and dollars.

Put the Fun Back in Newspapers (Inky)
Philadelphia advertising and public relations specialist Brian Pace Tierney says he and his financial backers are not planning to make The Inquirer and Philadelphia Daily News partisans for any entrenched interest if their bid to buy the newspapers is successful.

Perky Couric Trumps Sawyer (NY Sun)
Now that Katie Couric has moved to the CBS anchor desk and Meredith Vieira has taken over Today, it's time to acknowledge the fate she has been taught to dread by the savvy strategists who have mentored her for so long and so well. It's checkmate for Diane Sawyer. The game is over.

Journo, Freed From Belarus Prison, Returns to Quebec (Montreal Gazette)
A Canadian freelancer imprisoned two weeks for participating in an anti-government demonstration in Belarus returned home yesterday. Frederick Lavoie, 22, was charged with participating in an unauthorized protest against the re-election of President Alexandre Loukachenko.

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