Ad Pact Puts Table of Contents at Four Time Inc. Mags Up Front (WSJ)
Philips Electronics is paying the Time Inc. $5 million to put the table of contents of Time, Fortune, People and Business 2.0 on the first page; a flap on the inside front cover will tell readers Philips is making that possible.

Television Stations Urged to, Um ... Think Outside the Box (NYT)
"Conventional wisdom, it's an enemy at a time like this," said Beth Comstock, president for digital media and market development at NBC Universal, part of General Electric. "In media today, I don't think there is a single rule that can't — and frankly, probably shouldn't — be broken."

Andrea Mitchell Rewrites Her Past (Broad Street Review)
Dan Rottenberg: NBC's Andrea Mitchell is one of the toughest reporters in TV news. But her recent memoir overlooks two intriguing chapters of her early career in Philadelphia, perhaps because they conflict with her current status as the glamorous wife of the ultimate Washington power icon.

Readers Slam Pulitzers (Marketwatch)
Jon Friedman: It's likely, further, that the awards handed out this year, if anything, reinforced an anti-media bias from a vocal segment of the American public. Writes Dan Wilkins: "The Pulitzers don't (and never have) reflected the mood of 'the nation.' They are a means by which 'the press' slap themselves on the back for excellence in groupthink."

Bitch Mag Co-Founder on Fighting the Feminist Fight (LA City Beat)
Ten years ago, Andi Zeisler cofounded Bitch magazine as a voice for young feminists in an otherwise hostile media world. It started with only 250 copies, but has become, as its name might suggest, a force to be reckoned with, and a 50,000-circulation underground media phenomenon.

The Media's Annual Fixation (National Journal)
Anniversaries are a media tradition, of course. But are they also becoming a growth industry? It seems so lately, when there's always another one coming down the track. Mozart's massive 250th birthday bash was barely over when the countdown to Freud's 150th began. The first Katrina anniversary will be this summer, followed close on by the fifth anniversary of 9/11 — are you ready?

New York's School for Scandal Sheets (NYT Op-Ed)
Mark Caldwell: A LOT has been said lately about Jared Paul Stern, who is accused of trying to extract $100,000 or so from a billionaire. Something that hasn't been mentioned, though, is how relatively puny his alleged misdeeds are when considered against the history of New York journalism. By comparison with the usual practices of New York's gossip-mad newspapers back in the buccaneering 1800's, the Page Six mess looks pallid, even a little genteel.

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