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Most Papers Again Report Big Declines In Circulation (AP)
Top American newspapers posted further declines in weekday circulation in the six-month period ended in March, with the exception of USA Today and The Wall Street Journal. Apart from those two national dailies, which eked out gains of under one percent each, every other newspaper in the top 20 posted declines, according to figures released Monday by the Audit Bureau of Circulations. The Huffington Post: Is this the last newspaper stand, James Boyce wonders.

Hollywood Taking Sides In Network Neutrality Debate (LAT)
As in the recent television writers' strike, the major studios are at odds with some members of the creative community over digital distribution. This time it's about a public policy issue known as network neutrality. Some lawmakers, public interest advocates and big technology companies are pushing for federal rules that would prevent Internet service providers from blocking or slowing certain content flowing through their high-speed lines.

Startup Premium Movie Channel Seeks Fourth Co-Owner (B&C)
The startup premium pay movie channel formed by Paramount Pictures and two other film distributors is going to enlist a fourth company as a co-owner, according to a report from Pali Research, which explored the question of who might be this "mystery" partner. The most obvious candidates are mail-order DVD movie renter Netflix or Google, Pali said, also citing a longer list of more remote prospects.

No Break In The Standoff Of Microsoft And Yahoo (NYT)
The deadline that Microsoft imposed on Yahoo to reach a negotiated merger agreement passed three days ago, and the two companies are still not talking. Now all eyes are focused on Microsoft's next move. The company warned this month that if its April 26 deadline was not met, it would seek to oust Yahoo's board and take its offer directly to shareholders, perhaps at a lower price. Guardian: Microsoft going to get tough with Yahoo.

Could Andrew Ross Sorkin Be The Next WSJ Managing Editor? (Gawker)
At the farewell party for outgoing Wall Street Journal managing editor Marcus Brauchli, his predecessor Paul Steiger was overheard saying that Rupert Murdoch's lieutenants were looking externally for a replacement atop the newspaper. The name Steiger mentioned: Andrew Ross Sorkin, the Times' blue-eyed mergers and acquisitions correspondent.

WB Network To Return As A Web Site (NYT)
The WB brand, born as a broadcast network in 1995 and closed in 2006, will return as an online video Web site, combining short original series with classic shows, the Warner Brothers Television Group announced Monday. TheWB.com, and a complementary site for children called KidsWB.com, are part of a "digital destination" strategy by Warner Brothers to tailor Web sites to specific audiences.

Broadcasters Tell FCC Regulation Won't Boost Local Content (TVWeek)
Broadcasters are warning the Federal Communications Commission against requiring additional local broadcast content or more evidence of local public service during license renewal. Responding to suggestions from consumer groups and some legislators that local content and "public interest" are casualties in media mergers and proposals from the FCC to do more, the broadcasters say there is little evidence of problems under the existing rules, and additional ones are unnecessary and ill-advised. B&C: Broadcasters cite logistical and First Amendment concerns.

The 50 Most Influential U.S. Political Pundits (Daily Telegraph)
The Daily Telegraph unveils its list of the 50 most influential political pundits to help readers sort through whose opinions matter. These are the people who make voters sit up and take notice. They are the ones who political candidates and campaigns are constantly seeking to woo and influence. They include television presenters, newspaper columnists, bloggers, and talking heads.

Philly Public Television Offers Five-Minute Shorts (Philly Inky)
WYBE-35, Philadelphia's tiny, nonprofit, old-fashioned broadcast TV station, is betting its future on digital shows for the YouTube generation. The station is programming its signals and Web site with five-minute shorts that producers pay to play.

Microsoft, Sony Out To Steal Grand Theft Auto IV Fans (CNNMoney.com)
Wall Street analysts predicts Grand Theft Auto IV will easily break video game sales records this week. But one question remains: Will fans buy the game for Sony's PlayStation 3 or Microsoft's Xbox 360? Both Sony and Microsoft are in a heated race to win over undecided gamers who must buy one of the two consoles to play the biggest game to be released this year.

Photo Editor: 'You Point A Camera At Anybody And They Start To Take Their Clothes Off' (FishbowlNY)
Poor Miley Cyrus. What was she thinking, posing topless for Vanity Fair? We asked Rob Haggart, who writes the spot-on A Photo Editor blog (and also worked as director of photography for Men's Journal and Outside, for his thoughts. "[Cyrus was] going into the shoot thinking, 'I have to do what [Leibowitz] says or else I'm not going to be in Vanity Fair."

The Confusing State Of The NYT (MSNBC.com)
Brian Williams: I read that The New York Times Sunday (and weekday) circulation is down. I must admit that on Sundays it becomes a tough paper to figure out. While this week's paper featured an op-ed piece by Elizabeth Edwards bemoaning the lack of serious, in-depth coverage of the political race, it's tough to figure out exactly what readers the paper is speaking to, or seeking.

TMZ's Levin In New User-Gen Site Launch (Portfolio/Mixed Media)
Jeff Bercovici: Will Harvey Levin's tabloid touch yield another web hit? Over the weekend, I stumbled across what appears to be a stealth-marketing campaign for a new website, People's Court Raw. The YouTube-style site, which is registered to Warner Bros. Entertainment, allows users to post pairs of videos articulating both sides of an argument, and then invites others to vote on the verdict.

Covering The White House Correspondents' Dinner (FishbowlDC)
FishbowlDC covered every aspect of this weekend's Correspondents' Dinner from the twitter feeds to the Vanity Fair after party. FBDC: The pre-parties. FBDC: Tammy Haddad's garden brunch. FBDC: John McLaughlin's Sunday brunch. FBDC: Bloomberg after party. FBDC: Capitol File after party. FBDC: Who else covered the party?