Media News

Wednesday, Feb 14

Anatomy of a Turnaround: Hook Brings Pitch Back to Life

obama_thumb1.jpgFive months, several rewrites and a Barack Obama hook: That's what it took for this writer's pitch on racial identity to sell after she honed her idea and found a newsy peg. We analyze what she did right and wrong, and her editors explain why the pitch was rejected, then accepted after key revisions.
AvantGuildPitches That Didn't/ Did Work: Essence/ Cleveland Plain Dealer
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