David Zinczenko

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Sightings (2)

Spotted around the media universe

Forget 8/8/08, Lucky Number is 30,981 - Posted August 5, 2008
Back in the spring, we got to chatting about the numbers game—that is, the trend of magazines to plaster their covers with digits: "1,066 Paris and London Runway Highlights," "911 Ways to Fix a Hair Emergency!" and so forth. "The smaller the number and the more specific, the better," Men's Health... [UnBeige]

'Magabrands'? - Posted June 20, 2007
Every year, the American Magazine Conference — the annual pow-wow of magazine executives — has a theme. Last year it was "transformation." We just received our invitation to this year's conference, slated for October 28-30 in Boca Raton. The theme? "Magabrand Revolution." What is "magabrand," you ask? We'll let the Magazine Publishers of... [FishBowlNY]