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How Online Video Is Changing the Internet, Part 2: Making Your Mark -- and a Healthy Profit

How amateurs, corporations, and mainstream media are making money with online video, plus tips for creating compelling content

PRICE
$15 ($12 for )

SYNOPSIS
Is it possible to make money with online video? Well, some people are doing it. In this Crash Course, you'll learn about the business models that successful amateurs, corporations, and mainstream media use and find out how you can apply them to your site. You'll also discover the six basic rules for creating online videos that work.

DURATION/TIME
1 video
15 minutes total running time

Shot and edited by Resolution Seven

Speaker

As an international producer and reporter for BBC television and radio, Manoush Zomorodi has interviewed hundreds of newsmakers over the past decade, including Woody Allen, NATO peacekeepers, and angry Florida voters. She currently reports from New York for the BBC's film program Talking Movies and is a founding partner of Hardy Robin Media, a consultancy that specializes in media training and new media strategy. (View her courses.)

Table of Contents

Sections Length Size
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Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.		    
  How Online Video Is Changing the Internet, Part 2: Making Your Mark -- and a Healthy Profit 14:50 51 MB
 

1. Where and how amateurs are getting their material online and getting paid

  • Business models: advertising, niche sites, subscriptions, premium content, buy-to-own purchases.

2. Why mainstream media is jumping on the video bandwagon

  • Mainstream magazines, newspapers, and broadcasters need a comprehensive online video strategy to attract new audiences.
  • How mainstream media is integrating video online.

3. How corporations are using video to tackle new consumer and advertising territory

  • Viral videos, interactive advertising, and tracking responses.

4. Six rules for creating compelling online video

  • Storytelling, adding value, targeting your audience, and more.