• 
• Share

How Online Video Is Changing the Internet, Part 2: Making Your Mark-and a Healthy Profit

How amateurs, corporations, and mainstream media are making money with online video, plus tips for creating compelling content

Get access to our Mediabistro On Demand video library for only $19 per month ($15 for ). subscribe now

Table of Contents

1. Crib Sheet (PDF)
   Download this outline and use it to take notes. Includes resources and other information.
2. Highlights FREE!
   
3. How Online Video Is Changing the Internet, Part 2: Making Your Mark -- and a Healthy Profit (20:51)
   1. Introduction * Who's Watching? * The Technology Broadband, video compression, uploading. * Who and Where? Beyond YouTube: vlogs, citizen journalism, niche sites. Beyond amateurs: marketing and PR for larger corporations and public institutions. 2. Mainstream Media * Convergence of Internet, Print, and Video How networks and publications are adapting to changing consumer demands for entertainment and news online. * The End of Appointment Viewing Web downloading of TV and movies still has some kinks. * Internet Protocol Television Digital TV via broadband means more choice. * Mobile Devices Content is being created specifically for multimedia phones. 3. The Future of Online Video * Video Tagging Snippets of video will be much more searchable. * Problems on the Horizon Bandwidth dilemmas, liability, and copyright issues. * Revenue & Monetization Are users so accustomed to free content that they won't pay?

Video Details

Related Videos

Direct Access: Peter Shankman on Starting a Successful Business Direct Access: Michael Meyers on Hyper-Local Journalism The Business of Microstock Direct Access: Rome Hartman on the Future of News Trademark Essentials for Graphic Designers Direct Access: Jessica Amason on Viral Marketing Marketing: It's a Two-Way Conversation Direct Access: Chris Tolles on New Directions for Writers Direct Access: Ben Huh on Building a Successful Internet Business Direct Access: Jeff Howe on Crowdsourcing