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Online Video: Power to the People

Robert Scoble and friends show you how to build a smart business strategy with online video

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SYNOPSIS
In this lively presentation at the Mediabistro Circus 2008, Robert Scoble (Fast Company TV), Jim Louderback (Revision 3), and Dina Kaplan (blip.tv) take on the rapidly expanding and seemingly unruly world of online video.

The question everyone wants to answer is “How do you make money with online video?” Louderback produces high-quality programming with different advertising models. Kaplan takes us through the entertainment industry’s intellectual property struggles and show how her own distribution model works. Robert Scobel…well, he gets excited about a lot of things, and you’ll get excited about them, too. There’s a world-wide talk show going on, and you better be participating.

Watch to find out how online video fits into your site and your strategy.

DURATION/TIME
5 videos
1 hour, 11 minutes total running time
 

about Mediabistro Circus


Mediabistro CircusMediabistro Circus 2008 was a two-day event designed to help media professionals understand the crossroads of digital and traditional media, why it matters, and how it affects work across the media disciplines. Some of the most impressive people in media and technology spoke at our inaugural Circus event. To be the first to know about the next Mediabistro Circus, sign up for Event Updates on the Mediabistro Circus 2008 page.

Table of Contents

Sections Length Size
PREVIEW
  Highlights FREE!
Watch a free preview of Online Video: Power to the People. 		1:44 3 MB
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Crib Sheet (PDF)
Download this outline and use it to take notes. Includes resources and other information.		    
1.

Jim Louderback: The Evolution of Web Shows
Online video is a powerful tool to tell a story. But how do you make it work? How do you include it in your business strategy?

Online video targets small audiences, but it can cater to those focused groups and still be profitable.

 17:51 35 MB
2.

Dina Kaplan: The Entertainment Industry
How is the entertainment industry changing as a result of new media? Artists have a lot more control of their work now. Do media companies need artists more than artists need them? What does this mean for distribution channels?

 16:33 32 MB
3.

Robert Scoble: New Media Integration
Online platforms allow different types of media to work together. New developments change the face of communication, as well as advertising.

There are a wide variety of tools that you can use to communicate your message. Video is just one outlet that can be combined with other technologies to produce and distribute your content.

 15:47 31 MB
4. Q & A, Part 1
How do you make a profit? How do you create an audience that is going to follow a series? What type of project has a formula for success? How do you maintain intellectual property?		 11:19 23 MB
5. Q & A, Part 2
What is the best length for video content? Will online video producers ever be directly competing with networks? Is there anything that can stop online video?		 10:07 20 MB