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Mediabistro Circus: Online Video: Power To The People

Robert Scoble and friends show you how to build a smart business strategy with online video

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Table of Contents

1. Crib Sheet (PDF)
   Download this outline and use it to take notes. Includes resources and other information.
2. Highlights FREE!
   
3. Jim Louderback: The Evolution of Web Shows (17:51)
   Online video is a powerful tool to tell a story. But how do you make it work? How do you include it in your business strategy? Online video targets small audiences, but it can cater to those focused groups and still be profitable.
4. Dina Kaplan: The Entertainment Industry (16:33)
   How is the entertainment industry changing as a result of new media? Artists have a lot more control of their work now. Do media companies need artists more than artists need them? What does this mean for distribution channels?
5. Robert Scoble: New Media Integration (15:47)
   Online platforms allow different types of media to work together. New developments change the face of communication, as well as advertising. There are a wide variety of tools that you can use to communicate your message. Video is just one outlet that can be combined with other technologies to produce and distribute your content.
6. Q & A, Part 1 (11:19)
   How do you make a profit? How do you create an audience that is going to follow a series? What type of project has a formula for success? How do you maintain intellectual property?
7. Q & A, Part 2 (10:07)
   What is the best length for video content? Will online video producers ever be directly competing with networks? Is there anything that can stop online video?

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