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Vice President - Marketing and Sales
| Publication or Company |
Millers Capital Insurance Company |
| Industry |
Finance/Real Estate/Legal, Marketing |
| Salary |
Competitive |
| Benefits |
401K/403B, Health, Profit-Sharing |
| Job Duration |
Full Time |
| Job Location |
Harrisburg, PA USA |
| Job Requirements |
The Vice President of Marketing and Sales fulfills a key position within Millers and is a member of the Strategic Planning Committee. Reporting to the president, this key leadership position is responsible for integrating Agency Services and Product Development with Marketing and Sales. A key component of this job is to develop and market Millers competitive uniqueness in the marketplace. He/she must understand how to use emerging technology as well as direct customer interface to increase market share.
The Vice President of Marketing and Sales is responsible for:
o Continuous measurement of the independent agency force and growth of market share.
o Developing and implementing a Sales Plan and Marketing Plan that aligns with Millers Strategic Business Plan.
o Developing and monitoring growth strategies and goals, handling and resolving a variety of agency issues and maintaining closeness to the market through agency visitations.
o Managing the sales function. Establishing and monitoring sales goals and objectives of independent agents and field operations staff.
o Ensuring that new products are developed and marketed that are in line with Millers business objectives.
o Managing the marketing/branding function and outside marketing agency including an e-marketing component.
o Building brand equity and awareness of Millers brand. Developing and managing strategic marketing initiatives including targeted marketing, advertising, public and community relations, and on-line marketing initiatives.
o Tracking marketing ROI on an ongoing basis.
Qualifications, Personal and Professional Attributes:
The successful candidate will likely possess:
o An undergraduate degree in marketing, communications (or other relevant degrees) from an accredited college or university. An advanced degree (MBA or other graduate degree) is preferred.
o Ten plus years of increasing leadership responsibility in a business to business environment required. Experience in the financial services industry and the property / casualty insurance sector a plus.
o Excellent communication and leadership talents and the ability to manage within a collaborative and dynamic environment.
o The analytical ability to review data and trends and recommend strategies to achieve goals.
o Thorough knowledge and understanding of business to business marketing and sales development.
o Significant understanding and proven success in utilizing technology to drive sales, customer satisfaction and retention and brand awareness.
o Ability to reach company growth goals and market share utilizing the independent agency structure.
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| About Our Company |
Millers Capital Insurance Company is the operating company of a mutual holding company, Millers Mutual Group. Founded in 1890, it writes commercial lines business in the mid-Atlantic region. Today, the company writes approximately $55 million in premiums through 250 independent agents.
Visit our website at www.millersinsurance.com for additional information.
Millers Capital is located in Harrisburg, PA and is rated A- / Excellent, by AM Best Company.
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| Contact |
Mr. Robert Lyon |
| Address |
USA
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| Special Instructions |
Salary requirements must be submitted.
No phone calls, please.
Resume and cover letter via email. |
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