Dir of VP, Social Media Strategy, Corporate
|Publication or Company
||Public Relations, Social Media
||New York, NY
The Role and Essential Responsibilities
You are a proven leader, a social strategist and a professional new media communicator with experience leading consumer engagement campaigns for the world’s leading brands. You understand that social media engagement is at its best when it’s used for more than just marketing. You’ve leveraged social media platforms and digital technology to manage reputations, drive decision-makers to act, connect with influencers, amplify key messages, leverage grassroots activists, galvanize brand ambassadors and respond to crises.
You know that online conversations can shape public debate, bolster bottom lines and protect licenses to operate. You also have a passion for new media, client management and playing a leadership role on integrated accounts. The VP or Director of Social Media Strategy will lead corporate and public affairs efforts across the agency’s international client base.
In this position, you will be responsible for delivering the following:
Manage multiple facets of client programs including social strategy development, campaign execution, community management, and analytics and reporting
Work with Fortune 500 companies, government agencies and top brands to develop social engagement platforms
Regularly counsel client on digital and social media strategies around both long-term and event driven programs
Exhibit strong understanding of social media platforms, trends, and measurement approaches
Manage the overall quality of work on multiple accounts by demonstrating professional and team leadership; be day-to-day client contact and assist in successfully growing existing accounts
Track social discussions to identify conversations, allies and opponents who may impact clients’ reputations or spur crises
Draft proposals, budgets, staffing plans and timelines for client projects and new business prospect
Understand how to determine online measurement and ROI metrics needed evaluate campaign results against objectives
Mobilize and motivate account team and junior reports
Take responsibility for budgetary issues, including account profitability
Desired Skills and Experience
To be considered, you must have managed social media strategy and implementation for Fortune 500 companies, government agencies and trade associations; PR or advertising agency and client management experience is required.
At least 5-8 years of relevant social media and digital communications experience; previous experience managing a global programs around corporate reputation or advocacy issues highly preferred
Experienced client relationship and account manager who can interface with senior level clients and account teams throughout the planning, budgeting and engagement process
Practice managing paid social, community management, content development, influencer engagement and technology builds for clients
Prior experience with agency-wide responsibility for account profitability, new business solicitation, and quality of account service and employee development
Superior communication skills and ability to help clients understand, value and appreciate social media programs
Ability to foster collaborative and fun cross-functional teamwork with enthusiasm and creativity
College degree required, graduate degree a plus
|About Our Company
||MWW is one of the nation’s top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
MWW’s approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 “PR Agency of the Year,” by the International Business Awards, 2013 “Midsize Agency of the Year” by the Bulldog Stars of PR Awards as well as 2013 “Best Places to Work in New Jersey” by NJBiz and 2012 “Top Places to Work in PR” by PR News. For more information on the firm’s capabilities and “Matter More” commitment, visit www.mww.com. Connect with MWW on Facebook, Twitter, LinkedIn, Pinterest, Google Plus and Instagram.