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Marketing Outreach/Social Media Coordinator

Publication or Company 
Industry  Internet/Online/New Media, Marketing, Social Media, Web Video
Salary Competitive
Job Duration Full Time
Job Location New York, NY
Job Requirements Position Overview:
We are looking for a Marketing Outreach/Social Media Coordinator to help play an integral role launching a new culinary site and brand, CakeMade.com. This position will enable you to work closely with every department as well as with the founders of the company.

You will help develop and execute a marketing plan and will work with the content, business development, and editorial teams on outreach projects including, but not limited to: social media campaigns on Facebook, Pinterest, Twitter and Instagram; Facebook ads; blog posts; blogger outreach; newsletters; affiliate marketing; paid advertising; and press outreach.

The coordinator’s work will be primarily focused around three areas:
• Editorial. You will help draft fun, fresh copy that is specific to each outreach avenue (social media, ad copy, emails, etc.), using photos, videos, and curated content to engage audiences across multiple platforms.

• Research. You will research key players in the space (e.g., popular Facebook groups and bloggers) as well as develop an understanding of the topic’s culture and top-performing related topics, and how they are written about across the web.

• Big Data. You will help maintain detailed spreadsheets to track outreach so that tactics can be measured and improved upon, developing an evolving, data-driven understanding of the most successful type of content and how, when, and where to post it.

Requirements:
• 1+ years experience writing/editing lifestyle copy with a focus on women, cooking, and/or cake decorating/baking
• extensive familiarity with social media (including Facebook, Pinterest, Instagram, and Twitter) and online content
• 1+ years experience doing social media for a brand or digital property, with some understanding of industry best practices regarding increasing followers, engagement, and traffic
• superior conversational/web-friendly writing skills
• creative thinker who can generate multiple ideas and fresh, creative approaches
excellent analytical skills
• working knowledge of Google Docs and Spreadsheets and/or Excel
• familiarity with SEO best practices and drafting SEO-driven copy
• bonus: experience with Google Analytics and basic working knowledge of HTML and Photoshop
• BA or BS degree
About Our Company Howcast is a NYC-based media company that reaches over 20 million people a month. Launched in 2008, Howcast is led by a senior management team with backgrounds in traditional and new media, including alumni of Google, YouTube and Viacom. Our offices are in Soho.