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Senior Marketing Manager

Publication or Company  NewMarket Health
Industry  Internet/Online/New Media, Marketing, Other Publishing
Job Duration Full Time
Job Location Baltimore, MD
Job Requirements Required skills and preferred traits:
-4-5 years of e-mail marketing and management experience, experience in direct response marketing is a plus.
-Excellent written and verbal communication skills, experience with copy a plus
-Strong understanding of e-mail marketing strategies, deliverability/SPAM compliance, and relationship marketing
-Analytical and quantitative skills
-Proactive, Driven, Leader, Problem Solver, and “Thrive Under Pressure” should be words that describe you
-Ability to execute effectively – without losing your sense of humor – in an extremely fast-paced environment
-Passion for results

To apply, please send in a resume, salary requirements, and cover letter explaining exactly why you’re the right person for our team to the link provided. Resumes without a cover letter will not be reviewed.
About Our Company NewMarket Health LLC, a subsidiary of Agora Inc., is in search of an enthusiastic and results-driven e-mail marketing strategist with excellent communication and leadership skills.

Reporting to our Vice President of Marketing, the Senior e-Mail Marketing Manager will oversee a team of marketers responsible for the monetization of our customer base. The ideal candidate should have a proven track record in e-mail marketing and must be able to deliver and execute strategies that will maximize response.

Responsibilities:
-Create and execute marketing and advertising strategy for 5 health-related e-mail lists with approximately 1 million subscribers
-Work with editorial team to generate content that complements and enhances advertising
-Analyze results of internal marketing program and recommend changes to maximize monetization
-Lead the implementation of marketing strategies/technologies such as retargeting, cart abandon, segmentation, etc.
-Lead, manage and develop 2 internal marketing managers
-Work effectively and positively with other NewMarket Health teams on creative, design, copywriting, legal compliance, content and overall strategy
-Become an expert in our customer base comprised primarily of seniors
-Drive all aspects of internal marketing projects, including: scheduling, time management, campaign analysis, meeting deadlines, and results reporting
-Manage subscriber retention program