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Digital Marketing Manager

Publication or Company 
Industry  Internet/Online/New Media, Marketing
Benefits Dental, Health, Stock/Options
Job Duration Full Time
Job Location Brooklyn, NY
Job Requirements As part of your job, you will:
• Create strategies to drive online traffic to the company website
• Track conversion rates and make improvements to the website
• Develop and manage digital marketing campaigns
• Utilise a range of techniques, including paid search, SEO and PPC
• Support marketing, social media, product development, PR and design with data to support decision making in each of those fields
• Manage online brand and product campaigns to raise brand awareness
• Manage A/B split tests on company website
• Oversee the planning and budgeting of all digital marketing
• Evaluate customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing

You should have:
• A Bachelor’s degree in Marketing, Mathematics or Finance
• Experience managing PPC, SEO and Affiliate programmes
• A strong understanding of current online marketing concepts, strategy and best practice
• Experience in eCommerce, SEO, PPC, email marketing and social media
• Previous experience in a similar digital marketing role

Perks:
• Participation in company stock option plan
• Participation in company health, dental and vision insurance plan
• cell phone reimbursement
• commuter benefits
About Our Company Kaufmann Mercantile is a transformative lifestyle brand and eCommerce store (http://kaufmann-mercantile.com/) offering unique products that are the best in their class. We carefully select each item for sustainable and ethical production methods and never sell cheaply made, mass-produced versions. Our wide range of products includes accessories, home & kitchen, outdoors, office, artisanal food and tools.

Our goal is to become the global, number one brand for well-crafted everyday goods. We aim for a balance of timeless design, utility, long-lasting materials and environmental consciousness.