Marketing Manager - Crown Publishing Group
|Publication or Company
Random House U.S.A
||401K/403B, Dental, Health
New York, NY
||About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.
Reporting to the Director of Marketing for Crown Illustrated and Harmony Books, this position is responsible for bringing Clarkson Potter, Potter Style and Potter Craft publications to the largest possible readership through innovative consumer-facing marketing campaigns.
_Works closely with the Marketing Director to create, communicate, and implement marketing campaigns for a variety of titles, focusing on cooking, design, fashion, lifestyle and gift categories
_Collaborates directly with authors and agents to explain, refine, and exact marketing plans, including traditional print advertising, online and social media promotions, and other cross-promotional opportunities
_Thinks deeply about available audiences for each book that we publish and ways to reach them through advertising and promotion
_Flexibly manages book promotion plans and budgets that grow and change over time
_Creates title-specific marketing campaigns for upcoming publications as well as titles currently in the marketplace
_Responsible for outreach and cold-calls to third-party brands for cross-promotion of books and authors
_Actively participates in Crown_s online social communities (e.g. Tastebook, Recipe Club and Books for Better Living), by coordinating author chats, giveaways, and content
_3-5 years minimum experience in book publishing, particularly with both literary and commercial fiction
_Fluency in key marketing concepts and tools including email, social media marketing, Photoshop, search advertising, as well as traditional book marketing methods
_Strategic and creative thinking
_Excellent communication and presentation skills
_Not required but a plus: Experience with video creation and Finalcut pro
_Personal interest in cooking, design and crafts a plus
Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.
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